Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something’s cool, it’s “So Kodak.” PR Newswire has the story: Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, […]
Archives for October 2010
According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC. “When you’re clear about who you are, you actually make money,” said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago.
Top Pot Doughnuts in Seattle is not your normal fried batter purveyor. So, it’s not surprising that they go all out when they enter a contest. Our doughnuts need you! from Top Pot Doughnuts on Vimeo. By the way, Wexley School for Girls is just a few doors down from this Seattle landmark.
Here’s some new work from Sons and Daughters director Matthew Swanson for Apple Auto Glass via JAN Kelley Marketing of Burlington, Ontario. I have to think these spots will get the attention of motorists in need of windshield repair. There’s just strange enough to break through.
Volvo equals safe. But fast new cars are more than safe, they’re fun to drive–a fact Arnold Worldwide is leveraging to help launch the All-New Naughty Volvo S60. The campaign portrays the S60 as something unexpected from Volvo and is intended to broaden Volvo’s appeal to driving enthusiasts, competing directly with the Mercedes C-Class, BMW […]
Once upon a time Samsonite was based in Denver. And once upon a time this copywriter worked on the Samsonite account. I didn’t get to add any suitcase commercials to my reel but that’s not a problem for Boston-based independent Connelly Partners, who is out with this new bullfighting spot–Connelly’s first for the iconic American […]
Sprint is extending its “Epic Mini Movies” advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000. Here’s one of the brand’s spots: Videos up to 30 seconds in length can be uploaded at YouTube. There’s also an instructional video for the contest […]
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.
Michael Wolff has agreed to become editorial director of a group of trade publications that includes Adweek, Brandweek and Mediaweek. Wolff is a famous media firebrand. He writes a Vanity Fair column, he founded and runs Newser, an aggregator, and Wolff is the author of Burn Rate: How I Survived the Gold Rush Years on […]
MOMA in Sao Paulo is having some fun by placing today’s must have social technologies in retro advertising settings. Visit Bit Rebels for the Twitter and Facebook versions, or visit Beautiful Life for a better idea of how these ads were used to promote agency seminars.
Darby and I went to see The Social Network this afternoon. It’s a well made film thanks to efforts of screenwriter Aaron Sorkin (“The West Wing”) and director David Fincher (“Fight Club,” “The Curious Case of Benjamin Button”). Harvard Law professor Lawrence Lessig, writing in The New Republic, says, “As a film, visually and rhythmically, […]
I didn’t realize it until today, but YesButNoButYes stopped updating last spring. The site’s founder and editor, Scaramouch, says that “you’ll probably never make money blogging, so only do it if you love it.” YBNBY regularly got up to 500,000 visits a month, but most months made less than $1000. Scaramouch, who has a day […]