Archives for October 2010

Get Your Digital Media Playbook Before The Game Changes

Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook. It’s a quick guide to many of the less sexy […]

Spotlight on NW Creative: ISITE Design

Portland’s ISITE Design is hiring. According to Oregon Business ISITE more than tripled its revenues from 2005 to 2009, while growing from 14 employees to 53. ISITE Design president and co-founder Paul Williams said, “We get hundreds of applications for entry-level positions, but for senior-level strategists we have to go out hunting. These aren’t people […]

Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard/Stanford Rivalry Plays Out In Real Time)

Microsoft’s 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one’s Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at According to Ad Age, the move will help Bing further differentiate itself from Google and extend […]

Air New Zealand Has New Spokespuppet With Sex On His Mind

99 in Auckland is out with some provocative new work for Air New Zealand. [via Dame Wallis]

Modern Digital Life Can Be #SoIrritating

People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to “own irritation prevention” in consumers minds. According to Ad Age, Jeffrey Wolf, Edge’s senior brand manager, terms it “the anti-irritation platform.” And it’s […]

When Ads Get Shoppers In The Store, Stores Buy More Ads

Data from research firm Kantar Media show supermarket chains’ advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009. Safeway’s “Promise” campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media. […]

Agencies Who Make Magazines (And Other Media) Are Like Painters Who Make Canvas

Content is King. I better you haven’t heard that one in a while. It’s all Context is King these days. Yet, sometimes content and context meet and form a beautiful union. That could be the case in Delhi. According to Ad Age, Wieden + Kennedy’s 3-year-old Delhi office is publishing Motherland, a magazine about India, […]

When It Comes To Skilled Use of New Media, Conservative Is The Wrong Thing To Be

David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today’s empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality. Genentech’s David Purdie on Changing the Industry’s Conservative Philosophy from Zemoga on Vimeo. [via Pixels and Pills]