Archives for September 2010

Free Your Mind And The Banner Ad Will Follow

Mitch Spolan, Yahoo!’s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he’ll be more able to sell our creative output when we really […]

What Happens When The Creative Team Takes Mushrooms

Goodby, Silverstein & Partners’ new campaign for Sierra Mist Natural with “real sugar and nothing artificial” goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)…Stab me with your chewed up Bic pen why don’t you? I do like the ridiculous payoff: “The soda nature would drink, […]

Advertising To Captives

According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), the gym is “in” when it comes to product marketing that supports an active, healthy lifestyle. In fact, 66 percent of consumers who work out in the nearly 4,000 gyms across the U.S. served by HCMN say they feel good […]

Written A Sell Sheet Lately? Someone’s Counting On It To Help Close A Deal

James Ledbetter of Slate says the nation is experiencing a “troubling disappearance of salesmen” and the “hollowing out of the middle class.” Ledbetter spreads the blame around and he provides a backdrop for the changes. In his classic 1976 book The Cultural Contradictions of Capitalism, Daniel Bell discussed how sales–and its close cousin, advertising–were at […]

Brands Are Well Positioned To Offer Valuable Content, But Will They?

Six in ten U.S. Internet users will be reading blogs by 2014. Yet, Read Write Web wonders if the people reading blogs today bother to make the distinction. What, after all, is a blog? To further muddy the editorial waters, Forbes is now offering to create blogs for brands. Ad Age reports: The pitch is […]

Not Having Fun At Work? Make Something!

Chairman and Chief Creative officer of Euro RSCG Chicago, Steffan Posater, has a fancy title, a corner office and big salary. But he makes it a point to stay in touch with his roots. As you may have heard, ad people working in multinational conglomerates aren’t having fun anymore. But Postaer is. Maybe he has […]

Budweiser Needs More Than A Sampling Program, We’ve All Tried The Product

Budweiser, the most popular beer brand in America, is kicking off a massive promotional push with a nationwide giveaway of 500,000 free samples in US bars, pubs and restaurants in an effort to shore up an alarming erosion in sales. Sales were down 9.5% last year, according to the trade publisher Beer Marketer’s Insights, the […]

Democrats Intent On “Winning Ugly”

According to The New York Times, “Democratic candidates across the country are opening a fierce offensive of negative advertisements against Republicans, using lawsuits, tax filings, reports from the Better Business Bureau and even divorce proceedings to try to discredit their opponents and save their Congressional majority.” “The Democratic ads are like a prosecutor’s case, carrying […]