According to Ad Age, the recession isn’t killing media, the internet is. That’s the trade mag’s takeaway from a new Booz & Company survey that found 57% of media execs believe that “deep-seated industry shifts,” aka the internet, are more likely the reason for the current economic “malaise” than the recession. This led me to […]
Archives for April 2010
The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft’s Lunchables brand.
Envision Group in Denver has developed a new medium for branded messages. Reveal’d makes it possible to conceal your message or graphic on any glass or mirrored surface, and then reveal it with the application of steam–introduced naturally from shower steam or through artificial means in areas where natural steam does not occur. In general, […]
Xcel Energy’s new campaign from Vladimir Jones is focused on the company’s customers and their priorities, like cost savings. Learn more at ResponsibleByNature.com.
Pete Blackshaw, exec VP of Nielsen, asks in his latest Ad Age column, “Who owns social, anyway?” Agencies and supplier networks are all storming the “social media” center: PR firms see social as an extension of their birthright in influencer marketing; ad agencies see it as a new frontier of high-impact ad impressions (for example, […]
With a splashy new ad campaign featuring music from Edward Sharpe and the Magnetic Zeros (not yet on YouTube), Microsoft seeks to carve out a piece of the fast-moving smart phone market with a pair of new handsets, Kin One and Kin Two. The phones, both sliders, are built off the Windows Phone 7 platform […]
Congrats to Republica, a Miami agency founded in 2006, who’ve landed both the general market and Hispanic marketing duties for the Miami Dolphins and Sun Life Stadium. The Miami Herald has more: After tapping celebrity South Florida investors and giving the stadium a colorful makeover, the Miami Dolphins and the Sun Life Stadium have added […]
Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker. According to the agency, the message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, fuels the work. TV spots were directed by Academy Award-winning documentarian Errol Morris (“The Fog […]
Financial Times reports that agencies and software developers welcomed Apple’s iAd announcement last week. But Justin Spohn of Portland strategy firm, Fight, is not impressed by Apple’s move into the mobile advertising business. Here is my fundamental problem with iAd: It makes no sense from a brand strategy point of view. It’s irrational, and philosophically […]
Ad man about town, Jerry Ketel, invited me to join a group of Google Fiber supporters at Hopworks Urban Brewery last week for the launch of Gigabit IPA. Alas, I could not make it at the 2:00 hour, but it’s an interesting and oh so Portland way to get one’s point across. It’s almost too […]