I’ll admit that anything with a “2.0” or “3.0” in the title gets off on the wrong foot with me, because it just sounds so stuffy. And there’s a lofty goal in the basic thesis of Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, who claims that this new era […]
Archives for April 2010
As our friends at MultiCultClassics, HustleKnockin and Kiss My Black Ads will attest, cultural cluelessness is pervasive in advertising and marketing. So is there a way to get more educated on how to better market to minority audiences? That was one of the questions I asked when I got a copy of Black Is the […]
At the turn of the century, art director, Gale Venosdel, and I made a pretty cool poster for netLibrary. We would have made many more ads together, except for the fact that Tom Evans thought I was “contentious,” and he didn’t want that kind of energy around his pacific little agency. Be that as it […]
“Come on, Steve. Don’t go all Howard Hughes on us.” -Jon Stewart, advising Steve Jobs to “chill baby” The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
I just happened upon this today. Not sure how long it’s been around for, but it sure got my attention. I rarely see new commercials reference old unrelated campaigns so openly. Does this mean AT&T’s gonna channel old IBM ads and call themselves “Big Blue”?
Yes, I dabble in Foursquare, although it hasn’t provided me with any substantial benefits like free nachos. According to the New York Times, marketers are paying attention. Here’s a pretty creepy quote from B. Benin Bough, director of Social and Emerging Media for Pepsi: “If you check into work, then you leave work, you check […]