The Rocket Project, created for Sony by 180/Los Angeles is world's most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It launches in April from Nevada's Black Rock Desert, an event that will be shown live online and on …
All The Web’s A Stage
According to Ad Age reporter Kunur Patel, Arianna Huffington told the audience of ad execs gathered for the 4A's Transformation Confab in San Francisco today that surviving in the digital age means constantly reevaluating strategies for success. She also charted "4E's" -- Engagement, Enthusiasm, Empathy and Energy -- needed to tap into the zeitgeist of the digital era that's transforming the content business. "This …
Attention Deficit Disorder Is The New Epidemic
Once upon a time people paid attention to the programming, and maybe a few of the better commercials, on TV. Popular shows could also be counted on to deliver a massive audience. But those days are long gone. According to a joint ANA/Forrester survey, television viewing is at an all time high today. The average U.S. viewer watches 4 hours and 49 minutes of television per day--up 20 percent from a decade ago. But the …
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Flavor Takeover
As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer] …