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Listening To The Listeners
Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …
Indie All The Way
Matt Van Hoven, who writes Agency Spy for MediaBistro, stirred some shit up today with a post that calls independently-owned agencies "farm teams." In speaking with ad folks from all over, I hear the same thing about agency hiring practices: strong independent shops hire the "best" kids out of school only to lose them a year or so later to bigger teams. This is how it's done in baseball with one major difference: …
Find A Way To Employ Builders, And They’ll Find A Way To Build Wealth
Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe's VivaKi, poked some people at 4A's Transformation confab on Monday. "When you came into this business, you came in with audacity," he reminded. "You came in with dreams, and now you stand with spreadsheets." His point is you don't transform industries with spreadsheets, you do it with people unafraid to do big, bold things that have never …
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In Santiago, Agency Staff Okay But Workplaces Destroyed
The devastating earthquake that struck Chile early Saturday morning destroyed DDB's offices and damaged another Omnicom agency, OMD, as well as Interpublic's Lowe Porta and WPP's Ogilvy and Wunderman. All the damaged agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including Xerox and Shell, as well as CNN. Eduardo Fernandez, …
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Social Media ROI Is Meat For Ad World Sharks
Shel Israel, author of Twitterville and social media advisor to brands is proposing to write a new book. One of the things he hopes to tackle in the new book is the question of social media ROI, which is a bruised and bloody topic today. I am not absolutely certain that I will show a direct correlation between social media and the bottom line. But I have a decent amount of evidence that shows big companies like IBM, …
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Why Are Loyalty Programs And Brand Loyalty Two Different Things?
Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt that program participation held little to no value while 37 percent …
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Spotlight On NW Creative: Barnard Griffin
Wines of Washington Promotion, an agency based in Seattle, created the above in-store advertising for Barnard Griffin, a family-owned winery in Richland, as part of Washington Wine Month. "This is a challenging time for Washington state wines. While sales are slightly up in some price categories, there continues to be downward pressure on price due to consumer concerns over the economy" says Bruce Bieber of Wines of …
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