Steffan Postaer is a content zombie. No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and […]
Archives for February 2010
It may be a national holiday, but that’s not stopping Adweek’s Brian Morrissey from asking the hard questions in his piece published today, Does Social Sell? While digital channels and online interactions offer a plethora of data points, they don’t come with a set playbook for assigning value. Marketers have grown comfortable with formulas like […]
Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women.
I was flipping through Newsweek when an ad caught my eye just as I was turning the page: The ad below, for Rosetta Stone language instruction. Click on the ad to enlarge it. It’s a long-copy ad. Hell, it’s a direct-response long-copy ad, the kind most ad people turn up their noses at. And it’s […]
Live sports programming like the Super Bowl, the Olympics, the NCAA basketball tournament and the Daytona 500 are “big-event television,” programs that attract large, involved audiences at a time when consumers have generally been atomized into tiny niche markets, says Stuart Elliott. According to Boston Globe, NBC Universal will air a staggering 835 hours of […]
Team USA has many corporate sponsors, but this new campaign from P&G and Wieden + Kennedy illustrates an even deeper fact of life about Olympic athletes–before they ever come close to seeing their face on a Wheaties Box, their moms, (dads, siblings and friends) play a key role in advancing their game.
Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day… Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns. BTW, Morgan Freeman just made a small fortune by doing all these VOs.
Steve Hall calls this Valentine’s Day spot for Heineken, “yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women.” Yep. It never gets old because the 21-to-24 year old target market never gets old.
video by Chisel Industries of Bozeman, MT Portland-based Keen Footwear makes great shoes. That might be enough for some, but Keeniacs want more. They want their brand to stand for something and it does. Just what it stands for can be pieced together on the company’s blog and on YouTube. One new product video inspired […]
PORTLAND–It’s a drizzly Thursday afternoon, but inside Paddy’s Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight–the strategic marketing firm he launched last year with Justin Spohn and Rob Shields–is holding court. He asked me to join him in order to practice his agency’s pitch. I said yes […]