Agency: Saatchi & Saatchi/London [via A View From An Ad Guy] …
Into The Kaleidoscope You Go
The graph above from Forrester indicates how much more complex brand building is today, and how deep "the brand" goes in an organization. Well beyond the CMO's office, that's for sure. [via What Consumes Me] …
Why Draw Attention To The Problem? Because, There’s No Hiding From It.
Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency's advice and continue to advertise. "Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual," Edwards writes. Because the brand is known for reliable and durable …
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Tall Tales From Miami’s Advertising Legends
Sam Crispin, Chuck Porter and Alex Bogusky got together in a room in Miami today. For students of the business, this is great source material. At 18:00 minutes in, Porter recalls how all the account people at the agency used to hate Alex and "wish he was dead." Classic. The news of which leads Bogusky to smile slyly and remind Porter how he solved that problem. By promoting him. Classic. …
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Simple But Nice Head Fake
[via Cream] …
Conversation Starters – What Brands Are Made Of
Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is "remark-worthy." Because it's kind of difficult to start a conversation around the brand if it isn't. When someone talks about your offering, is there a 10-second sound bite that is "re-tweetable" on Twitter? If not, go back to basics and craft a simple, clear hook that that sets you …
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Lots of Digital Stories In Print
It's Digital week in Ad Age land. Some highlights: A story on Ford's bridging of consumer affairs with marketing A list of agencies busy developing intellectual property A look at how we define quality on the Web. …
It’s A Dark Morning For Fast Food These Days
On my morning commute, if I listen to the radio (and I still do most of the time), I'll invariably hear a spot for McDonald's pushing some sort of Egg McMuffin. These days, as the Washington Post reports, even McBreakfast is taking a hit in this economy: "Typically, if you're unemployed, you're not getting up at six and not going through the drive-thru," said Jeffrey Bernstein, an analyst at Barclays Capital. "There …
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