There's a new agency in town. Correction. There's a new agency in the cloud. image courtesy of blogto.com Cloud Advertising Agents has no silos, no departments and no cubicles. But it has backing! Peter Coish, formerly of president of Draft/Toronto and Wunderman, is leading the venture, and The Hive is an equity partner. Cloud will operate independently from The Hive with separate office locations. However, as part …
Private Space At Work? How 20th Century Can You Get?
The New York Times is running a piece on Grey's new offices and what motivated the move to an open floor plan. Before, most everyone had an office; now there are three in the entire company. And the floor that houses the creative and production departments lacks even cubicle walls. Tor Myhren, the chief creative officer of Grey New York, said the change was essential to foster transparency and collaboration. "Grey …
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What Clients Really Think
RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah's 23 questions about their agencies. Here's one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice to give to agencies about their marketing …
Today In Twitterverse: Past Experience Belongs In A Bio
Todd Moritz of Substance says what needs to be said. …
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Center Stage With Portland’s Most Successful Communicator
PORTLAND--It's only 5:30 but already Jimmy Mak's, the Pearl District jazz club, is full of people eager to hear from the silver fox. Before Dan Wieden ever takes the stage, it's a standing room only affair. So much for the idea that people don't like advertising, or the men and women who dedicate their lives to the practice. Tonight's event is hosted by Portland City Club and Portland Monthly magazine. Portland …
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Refresh Everything, Including Your Browser
Pepsi's decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any other advertiser except Focus on the Family. PepsiCo got 21.6 percent of …
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SE Toyota Dealers Put The Brakes On Some TV Spots
I once had a client that knew her brand was going to be the subject of a negative TV news story on a local station she advertised on. Her first instinct was to buy even more spots to counterbalance the story. I'm not sure whether it would've helped or hurted, but I do remember my Account Director tried to talk her out of buying more spots, to let some time pass. In Georgia, Florida and a few other states, an …
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Be A Man, Drive A Dodge Equipped With FLO TV
Did you notice the hen-pecked male theme last night? If not, take a second look. …
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