My friend Bob Hoffman of Hoffman/Lewis in San Francisco decided to have some fun with the 4As recent call to converse (that Danny G. mentioned a few days ago). Hoffman decided he didn't need a conversation--a word he hates to hear in the context of marketing--to transform the business. Instead, he offers up his very own list of actions to be taken at once. 10 Ideas For Transforming Advertising 1. No cranberry bagels …
Road Trip To Reading!
Bills Khakis Pub on the ground floor of the haberdasher's building in Reading, PA is the kind of experiential marketing idea I can get excited about. I love to see a brand anchored in physical space like this. That's where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads--trapped as they are inside a media vehicle--are woeful …
REI Asks Gear Heads To “Find Out”
Dan Neil of LA Times doesn't like REI's new campaign from BBDO/Atlanta. REI and BBDO have, in other words, made the daring creative choice to portray the backcountry as it is frequently experienced by most of us: cold, wet, often dreary, disappointing and downright uncomfortable. The company's commitment to authenticity is commendable. It's also a little nuts. These ads do not make me want to run down to my REI store …
WKE Is A Pure Entertainment Play. My Advice: Dirty It Up.
Aaron Mesh of Portland alt weekly, Willamette Week, spent several weeks putting together a cover story on Wieden + Kennedy Entertainment (WKE), the division of the agency that sees itself as a budding north-of-Hollywood studio. It's a long story, but here's the heart of the matter: What it lacks is a business model. The project turns upside down the calculation that guides most advertising production: Instead of …
Continue Reading about WKE Is A Pure Entertainment Play. My Advice: Dirty It Up. →
Stream It And They Will Come
Internet radio is on the rise. According to market-research firms Edison Research Inc. and Arbitron Inc., more than 42 million people each week listen to radio streamed over the Internet, more than double the rate from five years ago. Of the 42 million people who listen to Internet radio, 24 million are tuning in to Web-only radio. Yet, The Wall Street Journal points out that radio has been slowest among the media …
Peacocking, Unservice, Simpletising, Next Besting, et al
In addition to this Top 20 countdown video, Trend Hunter is offering a massive 300+ page report containing information on more than 2,000 Micro-Trends that all marketers need to know. The 2010 Trend Report, plus 12 months of access to Trend Hunter Pro is going for $1499, and when you click this very special hyperlink, AdPulp will receive 20% of that amount via our affiliate relationship with Trend Hunter. So, please …
Continue Reading about Peacocking, Unservice, Simpletising, Next Besting, et al →
Spotlight On NW Creative: Dave Selden’s Fleas
Dave Selden is Design Director at Pop Art and he has some advice for how to present a design portfolio, but the advice is applicable beyond design. Selden also recounts his migration story (he's from Iowa). When I moved to Portland in 2001 without a job, it was in pretty tough economic times. Most agencies were laying off designers, and I didn't know anyone. To stand out, I put together a gimicky little web site …
Continue Reading about Spotlight On NW Creative: Dave Selden’s Fleas →
There Are No Rules Against This Performance Enhancer
The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay. Client: Vittel Agency: Ogilvy & Mather, Paris Director: Lionel Goldstein Production Co.: Henry de Czar, Paris …
Continue Reading about There Are No Rules Against This Performance Enhancer →