In looking at the ad above, Julian Cole remarks that it's "the first ad that has been specifically made for Youtube. It uses a lot of the editing tricks that many of the top Youtubers employ." I don't know about the first claim, but Cole's second point is dead on. But we can be much more specific. Oral-B's "How The Stench Stole Christmas" owes a great deal to the one and only ze frank. …
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Millennials Like To Get It Done
Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to shop without a budget and make impulse grocery …
Kraft Gets Crafty – “Owns” Colbert
Last month, when Bob Garfield said Miracle Whip's new attitude was "Che Guevara in a Jar," no one really noticed. But Stephen Colbert is another story. Colbert took Miracle Whip to task and even made a competitive commercial on behalf of real mayonnaise just to rub condiment in Miracle Whip's eye. The Colbert ReportMon - Thurs 11:30pm / 10:30c …
A Dingy Old Roadhouse It’s Not
Here's a story that illuminates how deep a brand goes. It's not just the logo or other trappings, a brand is a promise. According to The Wall Street Journal, the Holiday Inn brand promise isn't being kept by as many as 300 independent owners. InterContinental Hotels Group PLC is ready to strip the brand next year from as many as 300 of the 2,700 Holiday Inn hotels owned by franchisees in North America if those …
Guerilla Body Language Campaign Rejected By League
"The Captain" just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate on Captain Morgan's label. It's also the pose made by actors in the brand's commercials. According to …
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Reading Agencies By Their Cover Is Bad Form
Ad Age is running another article about digital agencies being ready to lead, but the article isn't all that interesting. What is interesting is the first comment on the article. It's from Josh Levine of Rebel Industries. Here's a clip: One of my favorite quotes is from Anne Busquet, former CEO of IAC and American Express, which goes "It's not the age of the internet, it's the age of customer control." Yet the debate …
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Caribou Gets Real About Its Chocolate
The major coffeehouse chains use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages. Caribou Coffee is walking away from that falseness. Beginning today, Caribou Coffee customers will have their drinks made with either white, milk or dark Guittard chocolate. To showcase Caribou's commitment to realness, the Minneapolis chain turned to their neighbor agency …
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