And then there's the one with the idiot Miss Teen South Carolina. I would love to have been a fly on the wall in the conference room where this idea was presented. It was probably more bizarre than I could imagine. …
Media Arts Is Content By Another Name
Alex Bogusky keeps bringin' it on his new blog-like thing and I keep saying, "Yep, right, uh huh." ...every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build …
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Transmedia Storytelling, An ARG, Offline Experiences, A Contest With A Big Prize – Levi’s Weaves A Narrative Web
Levi's and its agency, Wieden + Kennedy, are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss' nephew Nathan. A friend who disappeared into the American wilderness in 1896, after hiding his fortune for future adventurers to find. The experience is part story, …
100 Editorial Dumps Does Not A Killer Website Make
According to Brian Morrissey at Adweek, brands and their agencies can't produce enough content for the voracious machine, a fact which is leading them to look outside themselves for answers. AT&T turned to an outside firm called Associated Content -- a startup with a network of 300,000 freelance content creators -- to produce over 100 how-to articles. Topics range from setting up a wireless network and building a …
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Spotlight On NW Creative: Danner Boots
Danner is a Portland-based boot company that's been in business since 1932. The company invested in a series of industrial films to advance their "Crafting Higher Standards" campaign. The short films were shot by Tadd Meyers on a 5d MkII on location at Danner's factory, sweetened by Digital One and edited by Transparent Studios. …
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“Defy The No” And Other Rumblings
Sally Hogshead has collected some of her "recent tweets, online posts, random mumblings, little ditties--that sort of thing" for your benefit and hers. She adds, "feel free to print, post, or plagiarize to your heart's content." …
Hourly Rates To Match The Colossal Egos
According to Ad Age, the 4As conducted a compensation study at more than 230 marketing agencies of varying sizes, geographies and specialties. A chief creative based in the New York Metro area billed an average of $751 an hour last year -- more than double what a chief creative in other parts of the Eastern U.S. or in the South billed, at $319 an hour. In the central part of the country, a head creative billed an …
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White Noise
Why did Fallon/London got to Seydisfjordur, a small village in Iceland, and fill it with speakers that played music from the likes of Death In Vegas, Bob Dylan and the Guillemots? To make a short film, of course. "Believe in superior sound experiences," Sony says. Okay, I will. [via Creative Review] …