Agency: Woods Witt Dealy & Sons …
Continue Reading about Product Possibly Overshadowed By “F” Word →
By David Burn
Agency: Woods Witt Dealy & Sons …
Continue Reading about Product Possibly Overshadowed By “F” Word →
By David Burn
Agency: Carmichael Lynch [via BrandFreak] …
Continue Reading about Fake Detergent Helps Sell Real Soobies →
By David Burn
Akron is an industrial town in Northeast Ohio famous for making tires and for being home to LeBron James and The Black Keys. Akron is also home to Keathley Advertising and its new blog Rooftop Banter. According to the press release: After years of having thought-provoking conversations on their rooftop patio, Keathley Advertising's crew decided to take it to professionals everywhere with its new blog, Rooftop …
Continue Reading about Agencies In Strange Places: 18th In A Series →
By David Burn
Major League Soccer is coming to Portland in 2011 and thanks to NEMO's youth and sports marketing chops, the team's advertising account stays in Portland too. The Portland Timbers selected NEMO to deliver creative services during the 2010 USL season, and the inaugural MLS 2011 season. NEMO's category experience is deep, with work for Nike 6.0, Smith Optics, MasterCraft, Bell Helmets, Globe Bicycles, STX Lacrosse, …
Continue Reading about Spotlight On NW Creative: NEMO Lands Major League Account →
By David Burn
The rise and fall, mostly fall, of print titles in the Information Age is something the press is forever writing about. Which is fine. It is a big story. Maybe that's what makes this small story in The New York Times about the 300th anniversary edition of Tatler so enchanting. Like an obstinate British blueblood sticking to tweed, Tatler seems to have decided that the Internet is a passing fad. It keeps the …
Continue Reading about One Stalwart And Four Take Downs for Condé Nast →
By David Burn
Is Google about to make email the killer app again? Sarah Perez of Read Write Web thinks so. Real time updates, something that Gmail users are starting to notice, is why. Just imagine the possibilities! In the enhanced Netflix emails, for example, you not only view your recent recommendations - you can actually add them to your queue right from within the message itself. This sort of interactivity is sure to be an …
And then there's the one with the idiot Miss Teen South Carolina. I would love to have been a fly on the wall in the conference room where this idea was presented. It was probably more bizarre than I could imagine. …
By David Burn
Alex Bogusky keeps bringin' it on his new blog-like thing and I keep saying, "Yep, right, uh huh." ...every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build …
Continue Reading about Media Arts Is Content By Another Name →
By David Burn
Levi's and its agency, Wieden + Kennedy, are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss' nephew Nathan. A friend who disappeared into the American wilderness in 1896, after hiding his fortune for future adventurers to find. The experience is part story, …
By David Burn
According to Brian Morrissey at Adweek, brands and their agencies can't produce enough content for the voracious machine, a fact which is leading them to look outside themselves for answers. AT&T turned to an outside firm called Associated Content -- a startup with a network of 300,000 freelance content creators -- to produce over 100 how-to articles. Topics range from setting up a wireless network and building a …
Continue Reading about 100 Editorial Dumps Does Not A Killer Website Make →
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