Typically, when you create a character for other customers to identify with, they’re not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com. Biscuit Filmworks’ Aaron Ruell directed the spot above and two others in the campaign.
Archives for August 2009
According to The Denver Post, the town of Crested Butte, CO has come up with a creative way to support local merchants–they issued their own money, a.k.a. scrip. Consumers purchase Butte Bucks at a 20 percent discount at the Crested Butte Visitor’s Center, up to 100 a day for $80, until the supply runs out. […]
Diageo’s Captain Morgan Rum is an entry level spirit, an easy switch from beer. Thus, the brand’s marketing is aimed squarely at 21-24 year old drinkers. What do people in this demo want? According to the brand and its interactive partner, MRM Worldwide, they want pranks. And since everyone’s all about their mobile handset these […]
Over at DailyKos they’re having some fun pointing out the use of low-cost iStockPhotos by a coal industry lobbying group. I guess the “Foundation for American Coal, Energy And Security” would rather spend its money buying off Congressmen, not paying for original photography. Now stock photography is being used more and more for all sorts […]
Three Olives Vodka is launching its first-ever television campaign on Monday. The spots will air on top cable channels including BRAVO and E!, and will be supplemented by major online buys like TMZ and Perez Hilton. Agency: Agent 16/New York
Until now, I’ve never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I’m a big fan of finding sponsors for […]