Archives for February 2009

Want To Make It Big In Mobile Advertising? How’s Your Geo-Social Relevance?

Om Malik likes to interface with the Facebook platform via mobile device. He also believes that mobile syncing of one’s key data points with location-based service offerings (advertising) is gonna be big. I recently pointed out that “as we transition to an increasingly mobile world, the location beacon takes the role of the TCP, and […]

Dark Skies? Fly Through Them!

According to Ad Age, Cessna sees its planes as “productivity tools.” You know, like Power Point.

Look Over There — Some Culture That Needs Soaking Up

Adweek asked some agency execs who started up in recessionary times gone by what it was like. “Creativity moves in a particular way. And I think it starts during a recession with, first and foremost, curiously, art,” said Frank Lowe, now the leader of The Red Brick Road in London. “Then … fashion starts to […]

Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?

[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.]

Yet Another Facebook Story: The Melting Pot Spreads The Love

Orlando agency, Push, prepared a new Perfect Pairing Facebook application for its client, The Melting Pot, just in time for Valentine’s Day. The idea is for you to play matchmaker. Got friends you think would make a perfect pair? Use The Melting Pot’s Perfect Pairings application to see how they match up. Melting Pot will […]

Today In Twitterverse: Tweet Your Order, Take Two Bucks Off

Milwaukee’s Meglio Pizza is offering Twitter users $2.00 off their next pie. I’m making note of it because this is what’s right with Twitter. There are boatloads of social media experts ready to instruct business owners on how to use Twitter properly, but depending on one’s product or service offering, it needn’t be all that […]

25 Random Things About David Ogilvy–OK, Not Quite 25

-He was terrified of flying. -He only wrote with pencils–no pens, no typewriters. -He visited a psychiatrist for 2 years, partially because had an incurable fear of failure. -He once admitted he never wrote a good TV commercial. -In New York City, he lived next door to Walter Cronkite. -Before he started his agency, he […]

1981 Was Another Era

Cue theme from The Twilight Zone… Some intersting tidbits from the above video: it took two hours to download the newspaper in 1981 and only 2000 to 3000 people in San Francisco owned a computer. [via ad broad]