According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher. …
Crispin Doesn’t Do Boring, Raises Bar On Promotional Marketing
Coupons are boring. You can't do anything creative with them. And there's no chance in hell for any kind of industry recognition. Unless, you rewrite the script in the wee hours of the night at Crispin. Then something good can happen. Whopper Sacrifice, a new Facebook app from BK and their friends in Miami/Boulder, is at its essence a coupon delivery mechanism for a free Whopper. But it's also much more. In typical …
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PlaceVine, The Matchmaker
Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell or high water, thanks to production and distribution costs being at an all …
To Do In 2009: Launch a Successful Mobile Marketing Program
Mobile is freaking HUGE right now. So is lifestyle content and branded utility. According to Ad Age, the three are, in fact, dating. In the past month alone brands like Kraft, Nike, Gap, REI and Friskies have built mobile applications that offer their customers something of value. REI, for one, is offering snow reports to over 1800 resorts delivered to Apple iPhones, the iPod touch, and BlackBerry and mobile phones …
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Learn What It Takes To Be One Of The Greats
see this ad bigger [Ad for Ontario College of Art & Design via Makin' Ads] …
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Melrose Is One Bitchy Avenue
The Denver Egotist finds the content on Melrose Jewelers blog particularly offensive. It's a blog like Perez Hilton's that skewers LA gliterati, including Owen Wilson, Lindsay Lohan and others. Simply put, it's lurid content for people who want to flash some high dollar jewels. As a content strategy, it's hard to fault. Even so, I'll stick with my Nixon. …
Army of 15.5
The party and hangover have long been gone, but the bill is now due on Wacker Drive. According to Lewis Lazare: Leo Burnett agreed on Tuesday to pay the United States a whopping $15.5 million to settle a federal "whistleblower" civil lawsuit first filed under seal some 4½ years ago in U.S. District Court in Chicago. The lawsuit alleged the ad agency submitted false billing claims to the U.S. Army for work performed …
Dear Small Business Owner, Get Up On This
Gene Marks is a guy with a web site; yet, he knows that not every small business needs one. Writing in BusinessWeek, Marks says, "millions of business owners may know something that we're not prepared to admit. Some people don't really need a Web site at all. Maybe a Web page. But not a Web site." Marks also has it out for "turtleneck-and-vest-wearing, greasy-haired propeller heads who drink Red Bull" and build and …
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