I like to see a client-side press person bite back when their employer is accused of wrongdoing, and today’s business news provides that ring-side opportunity. According to The Wall Street Journal, The Center for Science in the Public Interest is bringing a class action lawsuit to a California court, claiming that Coca-Cola makes deceptive claims […]
Archives for January 2009
This ad for Saks Fifth Avenue is bound to give the more idealistic Shepard Fairey fans reason to pause. Pimping the new Prez is one thing, but Saks is on another level. It’s unadulterated consumerism. Eric Wilson of The New York Times, asked Fairey if his work could be “misunderstood as some sinister form of […]
Alison Byrne Fields is SVP/Managing Director, DDB Issues & Advocacy in Washington, DC and a big fan of LA.
I need to get my head around around this. Ricola and other marketers are poking around inside these tubes looking for people with brand building ideas to compete against one another for $1000 in prize money. That’s correct, what we in the business charge many thousands of dollars for is now available on the Internet […]
According to The Wall Street Journal, Coca-Cola will introduce a new ad campaign for its flagship brand next week. The ads are being created by Wieden + Kennedy, Portland, Ore. The “Open Happiness” campaign grew out of a six-month initiative dubbed “Project Next,” which was spearheaded by Coke’s new chief executive, Muhtar Kent, and Joe […]