Republic Windows & Doors and Bank of America are facing a stiff PR challenge from organized labor that seeks to paint them as modern day Scrooges. According to Associated Press (and other sources) 200 factory workers are staging a sit in at Republic’s Chicago manufacturing plant, protesting their abrupt firing last week. The workers–some of […]
Archives for December 2008
Burgerville, a regional quick serve restaurant with 39 locations in Oregon and Washington, has a different way of looking at the business they’re in. Our mission, “Serve With Love” is about choosing to be the difference with each other and our guests. When you visit us, we commit to serving you from our mission with […]
Free Geek is a non-profit organization in Portland that recycles computer parts, teaches people to make their own computer and provides said computers to people in need. In other words, their mission is about preserving the environment and economic justice/bridging the digital divide. Good stuff.
New York Times Sunday Magazine writer, Virginia Heffernan, examines what it means to be a content creator in today’s suddenly democratized media environment. We have to develop content that metamorphoses in sync with new ways of experiencing it, disseminating it and monetizing it. This argument concedes that it’s not possible to translate or extend traditional […]
While you do not want to be on a car account today, working on just about any brand in the adult beverage category provides a degree of comfort. Take Brown-Forman’s Jack Daniel’s Tennessee whiskey–the product is flying off the shelf at retail and on-premise. Investors generally regard spirits as a stable product in tough economic […]
So last night I went to the movies (saw “Slumdog Millionaire” which is excellent) and this played during the previews: A video promo for the National Guard, with a song called “Citizen Soldier” by 3 Doors Down. You can see a better quality version here. On the big screen, it’s an amazing piece of video, […]
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.” Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That’s what we’re in business to do.
Let’s talk infrastructure. Is there any doubt that the nation’s citizens and small businesses would benefit greatly from a basic free wireless internet service? According to The Wall Street Journal, outgoing Federal Communications Commission Chairman Kevin Martin has little doubt in his mind. In fact, he’s pushing for action this month on a plan to […]
Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets. According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC “should we bother with it.” Word is the cuts won’t affect Mr. Diller’s […]
According to The Wall Street Journal: Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com. To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted […]