According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online. Microsoft, Mindshare and Ogilvy & Mather have been studying women they call "digital divas." Let's examine some of their findings: "There are women we found who actually have standing orders with Amazon for their toilet paper," said Beth Uyenco, global research director at Microsoft. Shopping for laundry detergent, …
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