Stuart Elliott's Monday morning wake up call is all about how clients and Madison Avenue saw "the recession" coming a mile away and have already adjusted accordingly. Whatever. Let's click over to where the action is, shall we? LA Times Staff Writer, Alana Semuels, paid a visit to the Rubicon Project's offices, where "dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, …
How MTV Move
LA Times takes the phrase "integrated marketing" to a new place with a piece on content's role in creating compelling advertainment. Younger viewers are "less married to traditional long form shows and, as a result, more receptive to different forms of content as long as the content is engaging and entertaining," John Shea, executive vice president for integrated marketing at MTV said. "Overall, the audience is very …
Not Billie Dee Williams’ Colt 45
Ad Age looks at an age old truth about mature brands. They need to get new customers in the franchise in order to survive. Talk about a marketing conundrum: Revive Colt 45 malt liquor -- once seen as an exploitative product that preyed on the urban poor -- as an edgy choice for young hipsters. But Pabst Brewing Co. is trying to do just that, with a campaign from Seattle boutique Cole & Weber. To appeal to younger …
Today In Twitterverse: Guess Before You Buy
Even though it's been around for a while, I just found my way to TwitterLit, a site that offers the first sentence from an unidentified book. Provided that the sentence is less than 140 characters, which is Twitter's size limit for text. This offering capitalizes on the widespread like of word games and puzzles. Presently, TwitterLit has 2420 followers on Twitter and offers 541 updates, or posts, each one linked to …
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Total Dis’
Do you notice anything strange in this bit from the Arts section of today's New York Times? A few (striking) writers have returned to gigs they had hoped to forget: waiting tables, bartending, copywriting, tutoring. Some who began as performers have returned to the grind of auditioning for commercials. That's right, copywriting is just one of the shitty jobs held by real writers who later go on to work in TV. …
Zooming In On Hyperlocal
Yesterday at the second annual BlogSavannah UnConference, social media consultant and keynote speaker, Josh Hallett, said it was interesting to see how different cities adopt hyperlocal blogging. He mentioned that Tampa and Orlando (near his home) both have lots of hyperlocal bloggers. One of the things I look for at a conference is memes. They're often hanging there in the air, ripe for inspection. As it happens, …
Brand Love Turns Anthropomorphic
Jackie Huba and her man moved from Chicago to Austin recently. She's finding lots of things to love about Austin, including a retail space she likes to call Mr. Flagship, or Mr. F, for short. I love the Whole Foods flagship store at 6th and Lamar in Austin, Texas. I've dated its cousins in Chicago, New York and Dallas, but Mr. Flagship is a hunk. As an expression of her devotion, Huba ate every meal for a week at …
NPR Scores With Content Packaged for Download
According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge. In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been followed by its sibling brand Acura, UBS Investment Bank and MasterCard. …
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