AdvertiseSpace presents seven reasons for running paid advertising on blogs. Good bang for your buck Easy to get started Blog readers are power internet users It elevates your products status Blogs tend to be read by other bloggers Bloggers are early adopters Bloggers are very influential Which leads me to this line of asshattery...AdPulp is an indie site with no ad network behind it, but Shawn and I would be more …
Refresher Course
“This is a business that is changing like crazy, but Sullivan’s advice is timeless.” –Mike Hughes, President, Creative Director, The Martin Agency This updated third edition of Hey Whipple, Squeeze This by Luke Sullivan presents a real-world look inside the big agencies and examines the industry’s best and worst work – from the hilarious to the horrid. New chapters cover online, guerilla, and direct marketing as …
Popularity Pays
Edward Wasserman, professor of journalism ethics at Washington and Lee University, argues in the Miami Herald that journalism ought not be subject to the brutal trappings of online metrics. Under the new rules, the commercial value of specific editorial offerings is estimated with precision, rewards and punishments doled out accordingly, and coverage cut to fit. The problem with online Popularity Pay is it that it …
Soc Nets Ahead. Wear Hard Hat.
Jonah Bloom of Ad Age sees falling debris on the MyFaceSpace horizon. Facebook and MySpace will have the longest lines of advertisers looking to get into their clubs in 2008. Of course, as those advertisers pay their admission fees and filter in, there'll be more Beacon-backlash-type tales and plenty of grumbling from the natives. Gated communities, with subscription or premium-service business models, will pop up …
Niche Doesn’t Mean Small
According to The Wall Street Journal, Liberty Media is paying more than $100 million to buy a stake of BodyBuilding.com from the site's founding family and a private-equity firm. Once known primarily as an investor in media companies, Liberty has taken steps in recent years to become more of an operator of its own businesses. In the past couple of years it has assembled a sizable portfolio of Internet ventures to …
Postaer Airs It Out
Steffan Postaer has taken to writing about his agency, Euro RSCG/Chicago, and other topics, on his new blog, Gods of Advertising. The blog's subhead is "We make you want what you don't need." One of Postaer's first posts, "The True Meaning of Integration" paints a pretty rosy picture (but hey, cheerleading is part of the job). Integration. Unification. Call it what you will. As many of you know I’ve likened it to …
Tilework…Talk About A Long Range Media Buy
13th & Jackson in Omaha's Old Market …
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