Kenneth Hein, writing for Brandweek offers us a new term for the advertising lexicon: Visual Vampire. Wendy’s red wig-clad ads are hard to miss. However, new research shows that the characters in pony-tailed toupees greatly overshadow the products featured in the same ads. “It is a visual vampire. There is high engagement, but when they show the food it drops like a rock,” said Lee Weinblatt, CEO of PreTesting, …
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