Chris Albrecht at NewTeeVee calls the above episode of Roommates a bad commercial. We’ve talked before about what role product placement should play in web video, and how web video is turning into a shill game. But this makes the massive product placement in Kate Modern look like PBS. I’m no hippie. I get and appreciate commerce. Independent producers want to make web shows, but have no money. Brands have lots of …
Schematic Kicks Ass And Takes Names
Do you know Schematic's Trevor Kaufman? AT&T does. They awarded their $2 billion dollar account to WPP based upon his pitch, according to The Wall Street Journal. AT&T spokesman Michael Coe says the telecom company was impressed by the Internet capabilities of the WPP team. "That's an important channel for us." WPP aims to sell Schematic's expertise in video and entertainment to its existing clients, which include …
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An Exercise In Transparency
Buckley's not only makes coughs disappear, it makes MySpace layouts better. I kid you not. …
Daylight Savings Hangs Up On AT&T and Apple Customers
It appears that Truemors may have a scoop. Customers attempting to activate their new Apple iPhones have been receiving “Activations are disabled at this time” errors due to a failed daylight savings patch at AT&T. Apple has deleted forum threads on the activation issues and there have been no reports of the issue in media or web news sites. …
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Yet Another Facebook Story: Legions of Brand Fans on the March
If you're gonna play the soc net game, you need to score high. You know, like Tila Tequila. Numbers matter! Which is why we need to thank Catharine P. Taylor for keeping score. Despite the fact that Facebook turned her away from their big press conference this week, the lady's a pro and pros keep score. Facebook wouldn't let me into its press conference about the reinvention of advertising, but I remain undaunted. …
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Guiness Imitates Honda (And Spends Lots of Money in the Process)
Yet Another Facebook Story: Intimacy Problems
Tangerine Toad believes that sites like Facebook promote an "unnatural degree of intimacy." I'm inclined to agree with him. So there’s an art director I work with who asked to “friend” me on Facebook. Now this art director seems like a nice enough guy, his office is not far from mine and I say hello to him in the hallway. But honestly, friends, all I know about him is his name and the state he hails from (long, …
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Keep Up The Bad Work
Typically it's unwise for a category leader to respond to an attack ad. But Anheuser-Busch has done so in a refreshing way, turning that age-old advise on its head. After a new Miller spot that depicts A-B's Dalmatian jumping ship when it sees a Miller Lite truck, Budweiser responded with a full-page ad on the back of USA Today's sports section. Their headline: Keep up the bad work, Miller Beer. It's getting a lot …