Archives for November 2007

Pro-Bono Related Silence

Well, David’s been carrying the load the last few days…like he does pretty much all the time. I spent the weekend filming and editing a video for a local charity that resettles refugees who come to America without a penny. Which promptly made me glad to be born in this country and makes day-to-day advertising […]

Must Have Great Portfolio And Hit The High Notes

Creating great marketing is a lot like theater and performing – it’s all about small ensemble teams improvising around customer insight. –Jeff Flemings Self-promo is tough to get right, as is its kissin’ cousin, recruitment advertising. But the above effort works pretty well. Of course, I’ve always had a weak spot for band metaphors.

No Headline Needed

American Society of Magazine Editors selected the April 9th issue of The New Yorker as the Best News Cover of the Year. It is a powerful image. [via Bad Banana Blog]

Creative Use of Seersucker

Adweek spoke with Richard Kirshenbaum, 46, about his agency and other pertinent matters. On why he’s Cheif Creative Officer and Co-Chair: I developed something called the Baskin-Robbins approach to creative directing. Instead of one cd who is expected to oversee everything, I have a number of senior-level cd’s who are different flavors. It’s a much […]

News Copy Is News Copy, Not Ad Copy

Dennis Ryerson of the Indy Star doesn’t like to see newspaper copy used in political ads. He believes there’s an implied endoresement there that doesn’t exist, so it’s misleading. Newspapers such as The Star have worked hard to remain an independent voice, not tied to any special interest. It’s hard to convince some people of […]

Yet Another Facebook Story: “Insane” Market Valuation

Publicis Chairman and CEO Maurice Levy called Microsoft’s $240 million dollar investment in Facebook “insane.” He also he termed the investment “unbalanced” relative to the potential advertising value of the social media marketplace. He said the “bloom” was off the “Myspace rose,” and that the exuberance driving investments in online social networks has yet to […]

R.I.P. Norman Mailer, 1923 – 2007

A few days ago on this blog, Frank Lloyd Wright was honored for his high principles and artistic tenacity. For similiar reasons we honor the passing of Norman Mailer, the last Great American Writer, who died November 10 of kidney failure. From the New Yorker: He was a slugger. He swung at everything, and when […]

Designing Customer Experiences

According to Ad Age, IPG is looking to connect with consumers in new ways. Former Ogilvy & Mather design guru Brian Collins is joining Interpublic Group of Cos., where he’ll run a stand-alone unit focused on making consumers’ experiences with products a more primary part of the marketing mix. The New York-based firm, called Collins, […]