Archives for November 2007

Reporting Live from MIT’s Media Lab

CAMBRIDGE—Sally Hogshead, author of Radical Careering, says we have much to gain by aspiring to be the dumbest person in the room. I think I may have achieved her lofty goal today, as I’ve surrounded myself with brainiacs at MIT—students, teachers and people from industry engaged in delivering and absorbing the densest information available on […]

Schoenie Keeps ’em Guessing

That other Boulder agency, tda advertising & design, found a way to do something good on behalf of a local car lot. And that ain’t easy (unless it’s spec, then it is). [via Adfreak’s YouTube page]

Because God Really Wants A Bigger Logo

Okay, it’s a really long story, but basically I’m working on an assignment for funeral service memorials. And one of the ‘deliverables’ is a prayer card in which customers can choose from one of a number of pre-determined prayers (i.e., The Lord’s Prayer, An Irish Blessing, some poems, etc.). The problem is, most of these […]

PepsiCo Charts Path To Sustainable Future

We tend not to think of a firm like PepsiCo as a change agent. Yet, when you consider what they’re up to in rural Arizona, that title applies. International Herald Tribune is running a story about the greening of a Frito-Lay’s factory in Casa Grande, south of Phoenix. Frito-Lay is embarking on an ambitious plan […]

All’s Quiet On The Entertainment Keyboard

According to Toronto’s Globe & Mail, several blogs that cover the entertainment beat have “gone dark” to support the WGA writers who are presently out on strike. Blogs like The CineManiac and Media Pundit didn’t actually shut down or run black pages. Instead, they ran statements in support of the strike in place of their […]

WOM Is Booming

According to Ad Age, word-of-mouth spending has increased from $76 million in 2001 to $981 million in 2006 and is expected to grow to approximately $3.7 billion by 2011. Still, the discipline accounted for just 0.4% of the share in the $254 billion marketing-services category, a grouping that includes direct marketing, branded entertainment and public […]

Granger Makes Another Move On His Mad Ave Chessboard

Tony Granger, an avid art collector, came to the U.S. in 2001 from South Africa and helped inject life into Bozell, a New York agency with a sleepy reputation. He’s now chief creative officer of the New York office of Saatchi and about to leave that firm for Y&R. This according to today’s Wall Street […]

Waking To Widgets

The world is made for widgets of all sorts. Facebook widgets, desktop widgets, mobile widgets, etc. According to The New York Times, there’s a new place for widget enablement—right next to your sleeping head. The simplest way to describe the Chumby is as an Internet-enabled alarm clock. It actually is a Linux-powered, WiFi-connected computer with […]