Archives for October 2007

Jack Knows Jack

David Kiley of BusinessWeek looks at Jack Daniel’s success overseas. For Pok Rui Bin, 29, drinking Jack Daniel’s Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, “and how it’s hand-crafted and all comes from […]

Who Gets To Determine What’s The Best?

Lewis Lazare reports on an internal email sent out by DDB/Chicago creative chief Paul Tilley: At the top of the memo, Tilley invoked his mentor and former DDB/Chicago chief creative officer Bob Scarpelli, who jokingly called it “the question to which there is no answer.” That question, as Tilley quickly indicated, is: “Is this your […]

Roy Spence—American Populist

“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He’s also the “S” in GSD&M, one of America’s premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He’s on a 20-plus miles a day walk across America, where he’s seeking […]

Unilever Accused Of Campaign For Real Hypocrisy

Thanks to HighJive for spotting this LA Times article spotlighting Unilever, the makers of Dove, Axe, and Fair & Lovely skin whitening products: A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns — one for Dove that praises women and their natural beauty and one for Axe that the group said […]

Excellence NB2B

Colle + McVoy won a CEBA Awards Best of Show for this killer headline: My friends Chris Rock and Gale Venosdel at Marlin & Co. also scored at CEBA. Their “Pickle Productivity” ad for Vlasic won its category (single page print with a media budget greater than $100,000). According to Chris, Gale is now working […]

Don’t Be The Last On Your Block To Integrate A Soc Net

Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world’s largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year’s end. The “Neighborhoods” feature encourages users to post photos, product reviews, tips and responses — creating a […]

Bands Understand Relationship Marketing Better Than We Do

Matthew Creamer at Ad Age examines Radiohead’s bold “name your price for our new album” move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie […]

Coors’ Multiple Wives

First Coors gets married to a Canadian. Now, the Golden, CO-based brewer is adding another wife, this one from London and Milwaukee. And check this, the first wife’s name will be dropped. How unfair life can be. The new company will combine Coors’ two breweries with Miller’s seven plants. Under the deal, a Coors product […]