Archives for September 2007

Ad Content To Swallow Widgets Whole

Canadian firm NewspaperDirect, the leader in same-day international newspaper distribution, is now offering the Adget, a new kind of ad that allows online readers to interact with a business – make an appointment, book a restaurant table, even order a product – without ever leaving the newspaper site. NewspaperDirect expects this to appeal to local […]

The Good, Bad And Fugly Of The Zims

Agency Spy points us to a a very complimentary article about Zimmerman Advertising, a South Florida agency approaching $2 billion in billings. But it’s the comments section where anonymous types of all kinds are getting their 2 cents in. There’s 9 pages of memories, rumors, defenses, innuendo, accusations, counter-accusations, and everything else in between, related […]

Indie Java Joints Join To Promote New Movie

According to Media Post, independent coffee shops around the U.S. will be offering free coffee from 2:00 to 4:00 pm tomorrow. The promotion is sponsored by MGM Studios in effort to get the word out about their new film, “Feast of Love,” which premieres on Sept. 28. “Feast of Love,” directed by Academy Award-winning Robert […]

Now Serving Interactive Ad Units (Take Out Available)

According to The New York Times, Google is introducing a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network. Marketers can use space within these display ads on Google’s network to show videos, offer chats with celebrities, play host to games or other activities. If consumers like […]

Deep Thoughts

“Remember that being the best at what you do isn’t about making grand declarations of intent. It’s about the small decisions you choose to make throughout the day, every day. ” –Olivier Blanchard I like this line of reasoning. Success is not momentary. It’s a state of being.

Give It Time Kevin, It’ll Fill Out

Great concept, dialogue and acting in this spot. Crispin is picking up some decent momentum from JWT on this account.

No High Five For I-5

Horizon Air, a subsidiary of Alaska Airlines, asks that you fly from Seattle to Portland. To help convince you it’s worth the airport hassles, Wong Doody has constructed The Slog, a campy microsite that makes the drive seem even less appealing. All seats on the new Shuttle are now $99 one-way for an unrestricted, fully […]

And the Winner Is…Ad-Supported Content

As of midnight last night The New York Times abandoned its TimesSelect subscription model, which put the paper’s archives and the work of popular columnists behind a paid gate. The Times said the project had met expectations, drawing 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year […]