Archives for September 2007

Carbon Footprint Calculations Impact Buying Decisions

According to International Herald Tribune, Timberland is introducing “carbon labels” to help its customers assess the environmental quality of its products. “With all the media attention around environmental issues, people are noticing that their lives are affected by environmental ills and they really have the purchasing power to make a difference,” said Betsy Blaisdell, manager […]

When The Economy Tanks…

The dollar sank to a record low against the euro Thursday and traded at parity against the Canadian currency for the first time since 1976. In semi-related news, A VC sees a downturn coming in Web 2.0 products and services. The venture market in any industry (biotech, nanotech, green tech, comm equipment, web, etc) does […]

DVR Destoyer

The Wall Street Journal (paid sub. req.) looks at a new content play by upstart CW Television Network–owned jointly by CBS and Time Warner. When the CW network launched this time last year, it experimented with a new kind of commercial break designed to look like a minishow built around products. The so-called content wraps […]

Philaware Pragueicago

[Wes Anderson spot for AT&T via Golden Fiddle]

GM Moves Saab From IPG Shop To IPG Shop, And Moves Corporate Ad Work From IPG Shop To IPG Shop

Really, that’s pretty much all you need to know. But for the specifics, here’s Adweek: General Motors is shifting national creative duties on its Saab nameplate from Interpublic Group’s Lowe to sister shop McCann Erickson in Detroit, GM confirmed on Thursday. At the same time, GM is re-consolidating its corporate image business at McCann in […]

Iterate Your Way To Online Perfection

Author and consultant Annette Moser-Wellman recently had the chance to sit across from LinkedIn founder and VP of Product Strategy Allen Blue. What turned her on is Blue’s take on improvisation. “We make it up as we go along. If you ask consumers about your ideas, they will say, ‘I have no idea what you […]

Martha’s Community Ready To Bloom

According to Ad Age, Martha Stewart Living Omnimedia is going the wiki way. The company already receives enormous traffic to and is a powerhouse in the lifestyle space, but it has apparently decided to see what else it might do. President-CEO Susan Lyne said, “We are at work right now on a second site […]

Not A Pretty Picture

A credit crunch, sparked by the subprime crisis, prompted depositors to make the first run on a British bank in a generation, developers of London’s tallest skyscraper to postpone construction plans and economists to warn that economic growth will shrink. [via USA Today]