Ad Age shows that even the most heinous of industries can–with the help of clever ad men and women–turn perception on its head. It’s an ambitous road, turning something as dirty as oil into a cause that benefits humanity. But that’s what Chevron intends to do. Roughly 10% of Americans “hate us and our industry […]
Archives for September 2007
Here’s an idea…let’s have our own branded cellphone service? You know, private label. That kind of thing. It’ll be hot. The Wall Street Journal reports that it is, in fact, not hot. A year after shuttering its ESPN cellphone company, Walt Disney Co. said it is closing its Disney cellphone service. Another mobile virtual network […]
Sigurd Rinde’s “wacky take on enterprise software,” a.k.a. Thingamy needed a new logo. Hugh MacLeod helped him out with it, but it’s the tagline that spurred me to post. Well done, gentlemen.
Newsweek spoke to Adobe Systems CEO Bruce Chizen, 52, about his company’s brand presence: Q. Not many people have a strong brand sense of Adobe. Does this bother you? A. What’s wonderful for Adobe is, we are pretty much everywhere you look. Your magazine was probably produced with Photoshop and Illustrator and Adobe fonts. Just […]
Businesses have the right to choose who they do business with to a certain extent, but this is a little creepy. From The New York Times: Saying it had the right to block “controversial or unsavory” text messages, Verizon Wireless has rejected a request from Naral Pro-Choice America, the abortion rights group, to make Verizon’s […]
[via Welcome to Optimism]