Archives for August 2007

Red Tettemer Brings New Meaning To The Word “Mocumentary”

Groundhog Crossing—a feature film written, directed and produced by Philadelphia-based advertising agency Red Tettemer on behalf of the Pennsylvania Tourism Office—is making the rounds at independent film festivals across the country, all in the name of driving state tourism. “We figured we’d never outperform that Chocolate Rain guy on YouTube, so we decided to forgo […]

Ad Creep’s New Poster Child: In-Text Advertising

So, I’m reading this article on Entrepreur about The Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies, a new book by Richard Schmalensee and David S. Evans, when I notice these green dotted text links… Curious, I click, only to find an advertising popup care of optSpots, not a deeper exploration of the […]

Please Direct Me To A Parking Spot

Mobile Mammoth points to an interesting new mobile media play that can help drivers in densely packed American cities find a place to park. The service is called Best Parking and it currently features a database of parking garages (and prices) in NYC, Boston and Philly. See the company’s slimmed down mobile site here.

Must We Go There?

via Flickr member, aapglobal

More Random Notes From The Account Planning Conference

There are only two types of Account Planners in America: Forty-something Brits and Twenty-something Americans. That’s it. I’m not sure if that bodes well for the future of Account Planning, because those British accents can really give any presentation an aura of legitimacy. This whole conference is awash in…greenwashing. From carbon-neutral ad agency networks and […]

Planners Planning To Use Blogs To Plan Their Plans

Today at the Account Planning Conference, Aki Spicer from the Fallon Planning Blog and Ed Cotton from Butler Shine & Stern’s Influx Insights led an interesting discussion entitled “Blogging the Agency,” encouraging Account Planners to start blogs, use the blogosphere to find unique voices and encourage clients to take advantage of blogs and social networks. […]

Why Doesn’t Dennis’ Brand of Common Sense Sell?

Editors Can Star

The American Society for Magazine Editors is whacked. According to Folio, the trade association is bent out of shape because XXL editor-in-chief Elliott Wilson appears in a Roccawear ad on his magazine’s back cover. “No person on an editorial staff should ever be involved in producing or participating in advertising,” says ASME executive director Marlene […]