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Archives for August 2007
Adweek senior writer Joan Voight spoke with Tom Bedecarré, CEO of AKQA in San Francisco. Mostly the interview is about advertising in China, but here’s some of what Bedecarré, 51, says about the need for a digital champion on the client side who can marshall the funds needed to run a vigorous interactive program: If […]
Joshua Yaffa, writing for the NYT Magazine, examines the ongoing transition from Highway Gothic to Clearview on the nation’s highway signs. Looking at a sign in Clearview after reading one in Highway Gothic is like putting on a new pair of reading glasses: there’s a sudden lightness, a noticeable crispness to the letters,” he writes. […]
I admit I enjoyed the 4A’s Account Planning Conference. Of course, not being a planner and having never attended an advertising-type conference, I have no frame of reference. Plus I flew on a frequent flyer ticket and went to Monterey afterward on vacation, so perhaps I was in the right frame of mind. Piers Fawkes, […]
image courtesy of Flckr member, Johnny Vulcan Anomaly is proving to be one of the more interesting new agencies to emerge in years. They’re game changers. So it’s not surprising, although it is, to learn about the launch of Another Anomaly, a stand-alone business from Anomaly legally, financially and physically. “This philosophy to our growth […]
An ansible is a hypothetical machine, capable of superluminal communication, and used as a plot device in science fiction literature. It’s also the name of a new mobile marketing firm owned by Interpublic Group of Cos. According to Ad Age, Ansible is a joint venture with Velti, a mobile-technology company. Larry Harris, formerly exec VP-director […]
The Wall Street Journal (paid sub. req.) is running a fascinating look at modern retail in India and the man who figured out how to make it work. Kishore Biyani, 45, owns Pantaloon Retail Ltd., India’s largest retailer. Food Bazaar, Mr. Biyani’s Western-style supermarket which makes up more than 60% of the annual sales of […]
Pearl Jam, a band famous for taking stands, is taking another. During last Sunday’s headlining performance at Lollapalooza in Chiacgo, censors at AT&T’s Blueroom deleted two lines from the live (but time delayed) webcast that were critical of President Bush. During the performance of “Daughter” the following lyrics were sung to the tune of Pink […]
Much is made of contextual advertising and the various incongruities it creates. Well, here we have a rough juxtaposition in print. Liberal activist Susan Sarandon and The Wall Street Journal. I’d argue the fit was poor prior to Rupe’s $5 billion takeover of Dow Jones, but now the match is farcical.