Archives for August 2007

AOL Needs Ads

I remember the glory days of the mid 90’s, when America Online was my on-ramp to the information superhighway. I paid them every month, lots of people did. Floppy disks and dial-up modems were everywhere. I tell ya, I don’t even think about AOL anymore. This CNET news article suggests that AOL is having trouble […]

Rance Crain Wants Financial Marketers To Tell The Truth

In an Ad Age editorial, Rance Crain suggests it’s time for marketers to educate consumers about the real consequences of financial matters: The sad truth is that many financial marketers don’t want prospective home buyers and mortgage holders to understand the downsides of their transactions — that interest rates can go up without notice, that […]

The Profit Ethos

According to The Wall Street Journal (paid sub. req.), Ethos JWT, a cause-related marketing shop is one of the fastest growing units inside JWT. Corporate-responsibility campaigns, once a backwater in the ad business, have taken off in recent years. Recognizing the rising fervor around environmental and social issues such as education, hunger and poverty, companies […]

All That Glitters Is Not Gold

Tangerine Toad created a poll on PollDaddy that he’s running on his site and hoping to see on other ad blogs, in effort to expand the data pool and get a better read on the question at hand—whether or not the industry is ready to wean itself from the award show tit.

mono Makes Television

Click image to see segment In a sign that agencies are getting more deeply involved in content creation (not advertising), mono—an advertising agency within the MDC Partners network—was called on to create 26 original segements to open each episode of Sesame Street’s 38th season. Each episode begins with an interview with people and animals of […]

The AdPulp Interview: David Rosen

David Rosen has been a busy man of late. On August 7th, the former Group CD at Deutsch had his first novel, I Just Want My Pants Back, published. He’s been giving readings in Manhattan and promoting his work on these very internets. In the middle of this swirl, Rosen took a moment to entertain […]

Crossing The Line?

Manhattan Mini Storage is used to walking a fine line with controversy, but have their new ads in and around New York City crossed that line? (image source:

Making Meaning With A Domain Extension

Financial services company, TIAA-CREF, is playing up its status as a nonprofit organization with a new ad campaign from Modernista which includes a new web site, Gareth Kay, who leads the planning department at Modernista said, “We talked to a bunch of participants and a bunch of prospects in focus groups,” and the emphasis […]