From Wired, although I’m sure you’ll hear it all over the place today: Facebook plans to unveil a new advertising scheme later this fall. According to a recent Wall Street Journal report, Facebook is planning a system that will target ads based on the wealth of information people have placed in their Facebook profiles. The […]
Archives for August 2007
Good lord…it’s become a daily occurance, the recalling of something made in China. Now, it’s SpongeBob SquarePants address books that are being recalled: An Ohio importer recalled nearly 250,000 SpongeBob Square-Pants address books and journals made in China because the bindings might contain hazardous levels of lead paint, the Consumer Product Safety Commission said Wednesday. […]
Today’s news that Monster.com is in review reminds me that this remains one of my all-time favorite television commericals: And don’t forget the ad industry-specific parody. Or was it a parody???
Google didn’t pay $1.6 billion for nothing. From USA Today: Here’s how it works: Sponsors and video publishers apply to participate at youtube.com/advertiser. Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second “pre-rolls” but as “overlays” — which look a lot like the little messages […]
Over at Talent Zoo, Whitney Friedrich, a young AE at DraftFCB, stirred things up by suggesting that new talent in the business, many times, lacks dedication: Wear your passion on your sleeve because it’s one of the only things that differentiates you. It’s not expected that you will have all the answers—or even that you’ll […]
Adweek magazine has launched At The Roundtable, a new social network for media professionals. Connect At The Roundtable, and quickly communicate with media, marketing and advertising experts and enthusiasts like you. Start now and exchange expertise, develop partnerships, and share ideas. This online community is a private web site where you can meet, build relationships, […]
I remember the glory days of the mid 90’s, when America Online was my on-ramp to the information superhighway. I paid them every month, lots of people did. Floppy disks and dial-up modems were everywhere. I tell ya, I don’t even think about AOL anymore. This CNET news article suggests that AOL is having trouble […]
In an Ad Age editorial, Rance Crain suggests it’s time for marketers to educate consumers about the real consequences of financial matters: The sad truth is that many financial marketers don’t want prospective home buyers and mortgage holders to understand the downsides of their transactions — that interest rates can go up without notice, that […]
According to The Wall Street Journal (paid sub. req.), Ethos JWT, a cause-related marketing shop is one of the fastest growing units inside JWT. Corporate-responsibility campaigns, once a backwater in the ad business, have taken off in recent years. Recognizing the rising fervor around environmental and social issues such as education, hunger and poverty, companies […]
Tangerine Toad created a poll on PollDaddy that he’s running on his site and hoping to see on other ad blogs, in effort to expand the data pool and get a better read on the question at hand—whether or not the industry is ready to wean itself from the award show tit.