The Wall Street Journal (paid sub. req.) is reporting that marketers and media companies (like ESPN) have found their way to Twitter. NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter. Marketing through Twitter -- as with any new technology -- isn't a slam dunk. Sending marketing messages on the service could alienate users who see Twitter as a way to …
Modernista vs. Reebok
Some agencies don't simply bend over and take it, I suppose. From The Boston Business Journal: In a rare instance of an ad agency fighting back against a client, Modernista of Boston is suing a former client, a unit of Reebok International Ltd., for breach of contract. The case hinges on Modernista's allegation that the Reebok unit, shoe retailer The Rockport Company LLC in Canton, failed to pay for advertising …
Consuming Walker
It's Sunday, which means it time to open The New York Times Magazine and read "Consumed," the weekly column by Rob Walker. Today's piece is about Crocs--a shoe I'm already hooked on--so my interest level in the article isn't there. What I am interested in is finding out more about this writerman, Rob Walker. So I did some digging and found out he's from Houston originally, lived in New Orleans and Jersey City for …
Pun Alert
courtesy of Flickr user, DMNYC ...and Lewis Lazare wonders why Leo Burnett has problems. …
One Sip And You’re Hooked
courtesy of Flickr user, Casey Serin The New York Times spoke with Jamba Juice CEO, Paul E. Clayton (not pictured above), about his company's brand experience. Q. Is there a demand for $5 smoothies nationwide? A. What there is a demand for is healthier options. Jamba offers a healthy, nutritious option. It is a source of energy, can be a snack in-between meals or can be a meal replacement. We don’t just see ourselves …
Baio Is Back!
Set those DVRs: "Scott Baio is 45...and Single" premieres tomorrow (Sunday), at 10:30 ET on VH1. Here's an interview with his Chachiness: Was it tough dredging up the past? Scary, not tough. A lot of women wouldn't talk to me. Some women I was afraid of because I wronged them and hell has no wrath like a woman scorned. In the later episodes, you'll see me flinching a few times because I really thought some of these …
Some Bloggers Make Bank
BusinessWeek is sharing some interesting figures regarding how much income certain A-list blogs pull in. boingboing.net Launched: January, 2000 Revenue: Over $1 million a year icanhascheezburger.com Launched: January, 2007 Revenue: Estimated $5,600 a month shoemoney.com Launched: October, 2005 Revenue: $12,000 a month overheardinnewyork.com Launched: July, 2003 Revenue: Estimated $8,100 a month kottke.org Launched: …
Mackey’s Not Wild About Wild Oats
The Colorado press is examining the fate of Bouler-based …