MySpace is fast becoming VideoSpace. According to The Wall Street Journal (paid sub. req.), The News Corp-owned site seeks to "aggressively expand its video offerings and grow from its social-networking roots into a popular culture and lifestyle portal." The content will cover music, celebrities, action sports and other topics that MySpace executives say its community is already talking about. This round of deals is …
Slick Slides
Ogilvy's Rohit Bhargava received an honorable mention in Slide Share's World's Best Presentation Contest for his blogging types treatise. Why one might need to know this type of arcane material is beside the point. I'm looking at the design of the presentation, and it is elegant for Power Point. …
McDonald’s Burger King
"We train more people than the U.S. Army." -Karen King, McDonald's USA's East division president According to Ad Age, Karen King joined McDonald's 30 years ago in Lawrenceville, Ga. Today she manages some 5,000 restaurants, comprising 36% or $10 billion of revenue for the domestic system. Today she's also the star of a new ad campaign that seeks to rid the world of the very concept of "McJobs." "If you have the …
The Irritainment King of Sacramento
irritainment (eer.uh.TAYN.munt) n. Entertainment and media spectacles that are both annoying and compulsively watchable. CNET News.com says Casey Serrin is "on his way to becoming the most hated blogger on the Internet." Serrin, 24, is a "would-be real estate mogul" from Sacramento, CA. He bought eight houses in eight months in four states with no money down looking to fix 'n flip. He became over-leveraged and lost …
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Fidelity Flexes Its Media Muscle
Ad Age is reporting on a public feud between non-profit Save Darfur Coalition and Fidelity Investments. The financial-services company has pressured CNN and Newsweek to hold off running coalition ads critical of Fidelity's investment in PetroChina, a company whose parent, China National Petroleum, is one of Sudan's largest oil-industry partners. Clearly, when it comes to ad clout, Fidelity has the upper hand. The …
Who The Hell Are The “World Federation Of Advertisers”?
I've been reading Adweek regularly for 13 years now and I've never, ever heard of these people. Apprarently though, they're out there working for us. From Adweek: The WFA's measures include: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up a transparent adjudication process; and involving …
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The Creative World According To Tug
Over at American Copywriter Tug McTighe has a few rules to live by, or at least ponder. Collect all 7. Here's just one: 7. Don’t blame the creatives for not caring after round of revisions 13. Are you kidding? If your spouse asked you – no demanded – that you rearrange the living room furniture 13 times over the course of two days, stopping whatever else you were doing each and every time to do so because it “had to …
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Content Too Hot For Ritz To Handle
According to The New York Times, Ritz-Carlton is objecting to foul language and brand-diminishing storylines in a book of short stories it commissioned from Atria Books, a division of Simon & Schuster. The luxury hotel chain planned to provide the book, Turndown Tales, as part of its turndown service. One of the stories in Turndown Tales is by the novelist Jodi Picoult, who wrote about a woman so fed up with her …