Archives for May 2007

StrawberryFrog Places An Ad For…StrawberryFrog

A few years back, I wrote a column in which I wondered why more ad agencies didn’t place ads for themselves. I mean ads targeting prospective clients, not the inside industry kind (think “humping lions”). Of course, decades ago the big ad agencies did, but the only recent example I had found a few years […]

The Art of 1-to-1 Marketing

Last Sunday’s The New York Times Magazine features an article by Clive Thompson about online fan management and how it’s changing the game for bands, authors and other artists. It’s a great read and one with lots of lessons for brands that desire a grass roots connection with their advocates. Performing artists these days, particularly […]

BBH Woos The Distribution Channel

According to Ad Age, Miller Brewing Co. has named British-owned Bartle Bogle Hegarty agency of record for its flagship Miller Lite brand, following a competitive review. “They are passionate about the beer business. And, with their previous experience working with the nuances of a three-tier system, we know that they will make great partners as […]

How Do You Lemon Your Widmer?

Portland’s Sasquatch Advertising has unleashed Lemon Your Widemer, a viral video site for its client Widmer Brothers Brewing. The site promotes Widemer’s Hefeweizen, a German style beer served with a slice of lemon.

Rosenthal Says Actors, Writers and The Audience Are “Exploited” By Product Integration

Phil Rosenthal, creator and executive producer of Everybody Loves Raymond testified before Congress on behalf of the Writers’ Guild and Screen Actors Guild. He denounced product integration and did so quite elegantly (even though this issue is primarily a battle for compensation, and not about big bad brands forcing themselves on entertainment elites). [via New […]

Brands Are Made of Ideas. Tires Are Made of Rubber.

L.A. Times has a story about a multinational brand caught in the middle of a larger story about crime, nature, globalization, history, imperialism and poverty. The setting is Liberia, the African nation emerging from 14 years of civil war. The brand is Japanese-owned Bridgestone. Bridgestone is in Liberia for its natural resources. Rubber is Liberia’s […]

Cable Imitates Interweb. Hopes Ad Dollars Will Follow.

According to The Wall Street Journal (paid sub. req.), the ability to direct ads to viewers’ specific interests which is driving the growth of Internet advertising, could also fuel the new ad opportunities on cable platforms. Cable operators, through which a majority of Americans watch TV, are developing a new generation of marketing platform, including […]

JPG Magazine Dirt

Derek Powazek, the founder of JPG Magazine and long time member of the technorati has been forced out by his business partners. Believing as he does in radical transparency, he chose to detail some of the sordid details on his blog. Unfortunately, issue 10 will be the last one that Heather and I will have […]