Archives for April 2007

Advertisers Dump Imus

Let’s face it; advertising is the only reason Don Imus has ever had a job on radio. Because without sponsors paying to reach listeners, there’s no show. Now, comes this story from Bloomberg: Staples Inc. and Bigelow Tea stopped advertising on radio host Don Imus’s morning show to protest his racially charged remarks about the […]

W+K’s Record Company

I know I already made one post about Wieden + Kennedy today, so I’ll have to beg your forgiveness for this one. According to the agency’s Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency’s Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles […]

Twitter Resistance

View Sarah L’s eight-panel cartoon in its entirety. [via Micropersuasion]

W+K’s Webula

Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike’s claim that the agency is not web savvy enough to get the job done for them. Son Volt at W+K, Portland, 3/29/07 I haven’t spent much time with the site, as I just found out […]

Rare Method Comes To America

Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City’s 12-year-old high tech B2B shop (and the agency where I got my start). “This deal is an important step in our plan […]

How Do You Like Them Apples?

Apple ran a full page ad in The Wall Street Journal, The New York Times and USA Today on Monday celebrating its 100 millionth iPod sale. WSJ (paid sub. req.) has the details and some perspective on this achievment: Consumers have embraced the iPod, which went on sale in November 2001, far more quickly than […]

Serve The Customer First

Today, Tom Asacker digs deep in his sandbox for fundamental truths. What’s your understanding of marketing? How do you define it? Here’s the latest definition from the American Marketing Association: “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways […]

The Sanjaya Principle

Maybe it’s a joke, maybe it’s not, but millions of American Idol viewers are voting for this fool: Seems that bad advertising–just like bad singing–is still out there. It wouldn’t be if it didn’t work. And the masses still put up with it. Why? Now, I’m not saying we shouldn’t try to produce better work. […]