Randall Rothenberg dropped in on Peter Arnell and lived to tell his Ad Age readers about it. Mr. Arnell has been unquietly unmaking the concept of marketing services ever since he burst into view in the late 1980s with such out-of-the-box ideas as fashion ads that didn't feature the products, city-inspired in-store installations and architect-designed teapots. It's all of a piece. "Da Vinci, Jefferson, Michelangelo …
McCann Creatives Forced To Be “Army Strong”
Not sure if you need to be a subscriber to read the whole thing, but Adweek has an interesting report on the McCann creatives who underwent basic training in order to fully understand life in the US Army so they could work on their new account: By his second day of basic training at Fort Jackson, S.C., Craig Markus had had enough. A day earlier, Markus—lead creative on McCann Worldgroup's U.S. Army account— and 55 of …
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He Man Supplier Plays With Dolls To Great Effect
Carmichael Lynch has been making some great TV for Tractor Supply Co., the largest retail farm and ranch store chain in the United States. The spot above uses dramatic pause, or silence, to a degree rarely seen in a commerical. These spots also show respect for the audience. Ranch hands and others in need of Carhartt bibs like to laugh too! …
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The King’s Candy
Ad Age examines a celebrity-backed promotion designed to provoke the over-60 crowd into visiting the candy aisle more often. Coinciding with the 30th Anniversary of Elvis's death next summer, Hershey will shimmy onto the shelf a limited-edition peanut-butter-and-banana-creme variety inspired by the rock 'n' roll legend. And the rollout will be accompanied by a significant promotional outlay. The push comes as part …
Hamish McLennan Of Y&R Talks
In an interview in today's New York Times, Hamish McLennan, new CEO of Y&R Brands and Ann Fudge's replacement, talks about the challenges that agency faces: Q. What is your perception of Y&R’s place in the industry? A. Generally, it’s going well. We’ve got $800 million in global revenue. What’s happened in North America over the last three years was a disappointment. People know Y&R as an iconic agency that stood for …
VCs Make Burritos
ValleyWag keeps us informed on the latest Valley Speak. Today's term: Rollup. At least half a dozen groups, including private equity groups and entrepreneurs such as Ross Levinsohn, are establishing funds to acquire -- or roll up -- internet media companies. Here's the logic: internet advertising is booming; established media and internet companies can't buy everything, because they have a hard enough job integrating …
Direct Selling Mocked
Put The CA Down
created by The Ad Workers Local in Milwaukee [via Tom Monahan's blog, Before & After] …