Archives for December 2006

If You Want More On Roehm And Wal-Mart

Each article takes its own tack on the news: Ad Age: “Unruly Julie and the Scandal That Rocked the Ad World” The New York Times: “Rocky Return to the Roots at Wal-Mart” The New York Post: “Draft Exec Out in Cold After Wal-Mart Move” (the new biz head of DraftFCB is leaving for Digitas)

Seminole Tribe Kicking Ass And Taking Names

Some Hard Rockin’ Indians Los Angeles Times and USA Today both have the story… The Seminole Tribe of Florida is buying the famed Hard Rock business, including its casinos, restaurants, hotels and huge collection of rock ‘n’ roll memorabilia, in a groundbreaking $965-million deal. The Seminoles were the first U.S. tribe to get into the […]

Holiday Gift Help

AdPulp readers, I need some help finding a Nintendo Wii for a client. Just the basic $250 Wii Console. No fancy extras, no fancy bundles, no premium gray-market pricing. For your troubles, a rare, limited edition t-shirt, and a promotional plug for you or your agency. drop me line on the tips line ( […]

Visa Attempts Consumer Generated Content With Sports Site

Visa recently launched, a community-based sports-themed site initially target to the 2010 Winter Olympics and Paralympics in Whistler, BC. I’m a bit curious about the future-focus of the site by looking towards 2010. Could it have more impact coinciding with say the college football bowl season or the Superbowl? But none-the-less jumping into anything […]

Boring Corporate Sites Attract More Eyeballs Than “Wife Swap”

Big, boring corporate websites, such as Unilever and P&G, attract a bigger audience than prime time TV shows, according to Ad Age: Such package-goods marketers as Procter & Gamble Co. and Unilever don’t sell many products directly online. Their low-cost, low-involvement brands tend not to generate much search. Yet the websites of P&G and Unilever […]

Google Rolling Out Radio Ads on Adwords

Google has finally integrated their radio advertising platform, driven from their acquisition of dMarc Broadcasting, into their AdWords program. A beta program is currently underway and ads are being run in several markets. AdWords audio brings the same bid-based advertising to radio networks and offers targeting by demographic, location and station type. The AdWords systems […]

Another Powerful Woman In The News

According to The New York Times, Yahoo is looking to a strong woman to resurrect the company in its time of need. On Tuesday, in an attempt to compete better with faster-moving rivals, the company announced a restructuring of its operations into three business units. As part of the reshuffling, Terry S. Semel, the company‚Äôs […]

A Ten Pack From Danny G

Danny G just ripped off ten blog posts in a row. Dude, I’ve only been traveling for two days! Once again, it’s nice to have colleagues you can count on in this, or any, endeavor.