The New York Times looks (perhaps with jealousy or maybe with bewilderment) at CNN's move into event marketing. CNN is seeking to bring its brand to life beyond the TV, PC and cellphone screens by forming a division devoted to event marketing. The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. …
Why Do We Have To Be So Pushy?
Brad Berens of iMedia Connection spoke to Don Schultz of the Medill School of Journalism at Northwestern University. Schultz is a noted expert in integrated communications. You have to understand that marketing organizations are designed to talk. They have never been designed to listen. So, when you start talking about dialogue, and interactivity, and you start talking about things like social networks, and that sort …
Check The Mullet
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Caption It #21
Mars Ain’t The Kind Of Place To Raise Your Kids
Neiman Marcus unveiled its 2006 Christmas catalog of exotic holiday gifts Tuesday. The most exotic (and expensive) is a six-person charter to space. The chartered trip to space, which sends six passengers 63 miles above the Earth via Virgin Galactic's SpaceShipTwo, costs just over $1.7 million. But once those passengers return to terra firma, they get to indulge in an all-inclusive four-night stay on Virgin chairman …
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Retail Fakery
According to USA Today, the battle against fake merchandise is not limited to Asia and urban sidewalks in the U.S. The war is being fought in our retail stores as well. Coach has accused Target of selling a fake Coach purse. In a lawsuit filed in federal court in New York last week, Coach alleges that a Target store in Largo, Fla., was selling a counterfeit Coach purse marked with its logo and sporting its …
Will British Ad People Automatically Switch Agencies Along With Accounts?
From The New York Times: When an advertiser’s relationship with its agencies goes sour, a breakup is often the best course for everyone involved. But some people in London’s marketing world are now concerned that a new regulation could threaten this easy-come, easy-go existence. Lawyers said the rule, which went into effect in April, could require an advertising agency taking on new business to hire employees who …
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Cuban Sucks Air Out Of YouTube Valuations
One of the more controversial and outspoken billionaires on the planet, spoke ill of the ad biz at an ad biz gathering last week. Mark Cuban, co-founder of HDNet and owner of the NBA's Dallas Mavericks, told execs at Advertising Week, "You guys love to be the trailing edge," in reference to the industry's current obsession with viral videos. He also said only a fool would buy video sharing site YouTube. He believes …
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