Archives for July 2006

The Important Work Of An Adman

I like when people get excited about the business: To be a winner, you have to believe. No, not just believe. If you’re going to win, you have to totally and completely give yourself over to the cause of your client. You’re not a shill. You’re a communicator. You’re not selling…or even simply entertaining. You’re […]

Living A Virtual Life

In today’s New York Times, (you may need to register to see this), Theodora Stites writes about the vast array of online social networks she belongs to. I log on to my Friendster, Facebook, MySpace and Nerve accounts to make sure the mail bars are rising with new friend requests, messages and testimonials. I am […]

ABC Wants Cat Put Back In Box

According to c|net, Mike Shaw, ABC president of advertising sales, is so hungry for days gone by, he’s willing to make idioctic utterances to journalists eager for just that type of thing. “I would love it if the MSOs (multi-system operators), during the deployment of the new DVRs they’re putting out there, would disable […]

Crispin, The Book: Coming Soon To Every Mediocre Agency CEO’s Desk

Back when Cole & Weber was on a hot streak, I interviewed at an agency whose CEO said, “We want to be the next Cole & Weber.” Of course, he had no idea what that meant or what it would take to make that a reality. So you can bet that when Warren Berger’s book […]

Here’s A Great USP For Waterfront Property: No Hurricanes!

Over at BusinessWeek’s Hot Property blog, Peter Coy tells of Liberty Harbor, a residential community being built in Brunswick, GA. Brunswick is on the coast, but to make the community really appealing, here are a few of the marketing pitches: “Because it sits nearly 100 miles from the Gulf Stream, Brunswick is in a geographical […]

Wal-Mart Review Pits Brother Against Brother (Or Sister Against Sister)

Over at Adweek they’ve printed the 10 finalists in the Wal-Mart review, said to be worth approximately $570 in billings per year. In addition to the two incumbents, GSD&M and Bernstein-Rein, the others include…are you ready for this? WPP Group’s Ogilvy & Mather and JWT, both in New York; Publicis Groupe’s Publicis and Saatchi & […]

Pfizer F’s With Your Dreams

Last month the FDA approved Chantix, Pfizer’s new smoking cessation drug. According to Pfizer: Chantix is unique because it … partially activates the nicotinic receptor and reduces the severity of the smoker’s craving and the withdrawal symptoms from nicotine. Moreover, if a person smokes a cigarette while receiving treatment, Chantix has the potential to diminish […]

Rev Your Engines. Then Hire A Lawyer.

Karl Long at Futurelab’s Blog says content makers will follow the money, and that Revver is uniquely positioned to capitalize on the YouTube craze. YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money […]