Archives for June 2006

The VCs Have Landed

First Om Malik. Now Rafat Ali. Legenday venture capitalist, Alan Patricof, on why he invested in Rafat Ali’s media company, Content Next: “I think this is a unique opportunity for Greycroft because and truly are the publications you need to read before you start your day if you are involved in or care […]

Green Machines

According to BBC, Greenpeace commissioned a study that shows consumers are willing to pay $197 more for a computer with fewer toxic components. Electronic waste, or e-waste, is a massive global problem. Thirty million computers are thrown out every year in the US alone. About 70% of heavy metals, such as lead and mercury, in […]

Talent Zoo Isn’t MySpace, But It Could Be Your Space

Over at Talent Zoo, they’re working to upgrade their web content. And that’s where you come in. Talent Zoo wants to hear your stories and odd bits of advertising, marketing and PR life. Or you could be a featured writer on their site if you’ve got a unique perspective on the business. Have you worked […]

More Customer Non-Service

Consumers—equipped with video and audio recording devices and sites to place said media—are putting customer service reps and the companies they work for on notice. Last week we shared the AOL customer service debacle. Now, there’s another sickening display of incompetence at which one may only marvel. According to the New York Times: Two weeks […]

Vodka For The Smart Set

Books sales aren’t what they used to be. In fact, reading isn’t what it used to be. Hence, now more so than ever, literary writers need sponsors. According to the New York Times, they’re fiding them. In a continuing sign of the blurring of boundaries between literature and advertising, a campaign for Svedka, a Swedish […]

Paradise Lost

Summer camps are getting unwanted publicity on the interweb, according to an article in the New York Times. Summer camp directors have a new scourge, and it is not mosquitoes or impetigo. It is the Internet, specifically sites like MySpace, Facebook and Friendster, where young people often post personal or revealing information. Camps say they […]

Put A Target On Your Butt

Without a doubt Target, a.k.a. “Tar-zhay” is an iconic brand, on par with Nike, Apple and Coca-Cola. Much of the discount retailer’s brand advertising has crossed over into art. Now, the logo is crossing over into high end fashion. According to the Washington Post: Target Corp. has licensed its bull’s-eye logo and name to consulting […]

BMW Takes Interactive TV For A Test Drive

Clickz reports on BMW’s efforts to engage an audience known for avoiding advertising. BMW this week became the first advertiser to use TiVo’s new interactive advertising features within a program, embedding interactive tags into an episode of Speed Network’s Test Drive series featuring its new M line of cars. The tags, first introduced last August, […]