Archives for June 2006

Apple Stretches Meaning Of “Podcasts” With Print Offerings

Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes. Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers. Southern Comfort is sponsoring […]

This Stinks

Do you find it offensive to get on an elevator, or into any closed space, with a person who reeks of cologne? If so, you’ll want to steer clear of these indoor boards in Paris. According to Ad Age, Azzaro’s perfume diffusers ensure that potential consumers not only see the brand’s advertising but also experience […]

Right Out Of The Chick-fil-A Playbook

What is it about cows that lead advertising execs to treat them anthropomorphically? Yes, there is a character blog attached to this effort.

Online Ad Spending Soars, But Not As Fast As Online Media Consumption

Steve Rubel of Micropersuasion says the web is the Rodney Dangerfield of media. According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online. Meanwhile online marketing accounts for a scant 8% of ad budgets. The Web, it seems, is the Rodney Dangerfield of media. It […]

Multi-Tasking Gets Out Of Hand

Media consumption isn’t just on the rise today, it’s creeping into every available crevice. While it’s my job to make media, I’m not always convinced of the inherent utility in new offerings. For instance, I’m unimpressed by the number of TV screens I see in vehicles today. I know, I know, it’s different when you […]

The Grocery Store Is Open

Retail shops take heed—Ad Age reports that Safeway’s account is on the move. As it tries to stay above the price-war fray sweeping the grocery industry, Safeway is tossing its $200 million account in review and ending nearly a decade-long relationship with Interpublic’s Dailey & Associates, West Hollywood, Calif. The move comes a little more […]

Not The First Impression A Black Turtleneck Wearer Wants

George Parker had what it took to sit through the Howard Draft video, now archived on You Tube. At first, I could not do it. I clicked away, but then George’s zeal for the subject brought me back. Hey, has anyone had the balls to go to the “Draft FCB Group Employee Microsite” and sit […]

Newsletters Are Archaic

On May 25, Laura from eBay’s Community Communications team, posted the first entry on eBay’s new blog. It’s an exciting day for us…and a sign of the changing times. Today, we’re saying a fond farewell to our old monthly Chatter newsletter, and we’re joining the “blogosphere” with the launch our new eBay Chatter blog. Since, […]