Archives for May 2006

Germans Contractually Obligated To Drink Swill

This is not only wrong, it may be a riot waiting to happen. The Times reports that Budweiser paid $47 million dollars to ensure their Americanized version of beer would be served to German soccer fans during the World Cup. It is brown-gold and alcoholic but, then, in the scathing verdict of German beer fans, […]

Another Print Medium That Can’t Wait To Go Digital

Against the wishes of some local officials, Lamar Outdoor Advertising wants to roll out 10 to 15 high-tech digital display billboards in the Columbia, SC area within the next two years. According to The State: Lamar’s promotional materials say the new boards provide a higher quality image that is crisper and clearer than traditional billboards. […]

Courtship Of The Brand Crazy

Ben McConnell at Church of the Customer looks at the so-called 1% rule for social media sites. It would appear that small groups of people often turn out to be the principal value creators of a democratized community. Over time, their work fuels widespread interaction that engages the non-participating community and attracts new ones. If […]

The King Of (Green Bottled) Beers (From Western PA)

Anheuser-Busch paid Belgium’s InBev $82 million for Rolling Rock–the iconic brew from western Pennsylvania–last Friday. According to USA TODAY, InBev’s decision to sell Rolling Rock, which it acquired with its purchase of Canadian brewer Labatt in 1995, follows its strategy of concentrating its U.S. sales and marketing resources on imported brands such as Bass, Brahma, […]

Here’s A Magazine To Help You Navigate MySpace

Brands are eager to tie-in with MySpace today. It seems they got the memo on Gen Y. They may have filed the memo on sexual predators. At any rate, the New York Times reports on one print media brand that found a way to forge a union with Murdoch’s online magnet. Nylon, which covers music […]

Consumer Generated Content? Or Fine Art?

Mac users, on a good day, may well think of their machine and its operating system as a working piece of art. Playful Painter, an Indianapolis artist and blogger, has created a series of oil paintings geared to appeal to Mac users with this mindset. The current bid on eBay for the painting above is […]

Greenhouse Gases Must Be Good If An Ad Says They Are

From Reuters: A little girl blows away dandelion fluff as an announcer says, “Carbon dioxide: they call it pollution; we call it life,” in an advertisement targeting global warming “alarmists,” especially Al Gore. The television ads, screened for the press on Wednesday and set to air in 14 U.S. cities starting on Thursday, are part […]

FCB Makes Good Use Of The Underscore Key

Adfreak took a look at the new FCB site and did not like the haphazard navigation. I concur, but I’m also wondering if there is an agency anywhere that is willing to build a self-promo site with little or no Flash. Aside from the design considerations, FCB launched a new term for integrated marketing. They […]