Ad Age: Continuing its efforts to expand online, Time Inc. today said it has bought the Web site Golf.com and the company that operates it, SirenServ. Terms were undisclosed. The move comes two weeks after Time Inc. united the Web sites of four magazines — Fortune, Fortune Small Business, Business 2.0 and Money — at […]
Archives for January 2006
Chicago agency, Hadrian’s Wall, is blogging. The entire staff of Hadrian’s Wall is in Rome for a week, celebrating the shop’s five-year anniversary. I don’t know which item is bigger news. The latter, I suppose.
Wharton: Can an industry that has spent a fortune on TV ads featuring mud wrestlers and talking frogs suddenly change its stripes to appeal to the wine-and-cheese, single-malt Scotch crowd? The makers of Budweiser and other brands of beer hope so. Frits van Paasschen, president and chief executive of Coors Brewing, told [email protected] that his […]
I bet you didn’t know there was such a thing as search engine optimization (seo) humor. Surprise! There is. Yesterday, Steve Rubel said he was going to stop using Yahoo, because a senior executive there claimed Yahoo was content being number two in search, behind Google. Rubel only searches with winners. sem | antics picked […]
Quizno’s is 25. To commemorate our 25th Anniversary, we’re making it possible for 12 lucky people to achieve their own American dream by winning their very own Quiznos restaurant. Throughout 2006, there will be a variety of ways to vie for one of the restaurants, so keep checking quiznos25.com for new ways to win!
USA TODAY: Sex.com, long coveted as potentially one of the most lucrative sites on the Web because of its catchy name, has been sold for about $12 million in cash and stock, a source familiar with the deal told Reuters on Monday. Escom, a group of anonymous buyers, said in a statement it had acquired […]
Ecast: Heineken, kicks-off their second nationwide advertising campaign on Internet jukeboxes throughout the United States via Ecast’s on-premise, interactive jukebox network. The campaign, which supports the 48th annual GRAMMY® Awards, will run on over 4400 broadband-enabled jukeboxes in bars and taverns throughout the country until Feb. 15th. The campaign features a Heineken micro-site, downloadable collections […]
International Herald Tribune: According to a survey by Edelman public relations in New York, conducted recently in 11 countries, chief executives no longer command the trust they used to among consumers, and generally should not be pressed into service as media spokesmen. Edelman said the survey findings were consistent with other indications of a democratization […]
Katherine Stone of Engage, Inc. and the Decent Marketing blog, is former Director of Experiential Marketing at The Coca-Cola Company. Having led one of the only Experiential Marketing departments at the Fortune 500 level, she has a unique perspective on how to surmount the challenges that companies face internally, and with their customers as they […]
Seattle Post Intelligencer: Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance. “We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be […]
Waco Tribune-Herald: As part of a private opening party for a new Hooters, Monsignor Isidore Rozycki, the head Catholic priest for the Greater Waco area, plans to bless the chain’s newest location at New Road and Interstate 35. “Blessings are part of the Catholic tradition,” said Rozycki, who is pastor of St. Martin’s Church in […]
Adweek reports on the finalists for Frito-Lay’s Doritos account. Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources. A decision is expected within a month, sources said. Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, […]