Archives for December 2005

How Does He Do It?

Court Crandall has creativity oozing from his pores. He runs one of the best agencies on the left coast, writes (and sells) popular screenplays and now he’s got a new children’s book to his credit. According to the book’s publisher, “Hugville is a town full of unusual hugs. If you come to visit, learn how […]

Baking Up Some Mighty Fine Market Disruption

Hugh MacLeod on his South African wine client, and how blogging helped move the needle: Blogging doubled Stormhoek sales in less than twelve months. I have been saying this for years, and still not everybody believes me: “Blogs are a good way of making things happen indirectly.” No, bloggers and their friends didn’t start suddenly […]

Can You Say Sweatshop?

Pete Barrett’s cover for the December issue of Creativity. From the mouth of Mr. Bogusky: We work like fucking lunatics. This one is legendary. Too much so, in terms of how people imagine it. And we really do work but we get to have so much fun–I think work is just a lousy word to […]

Go Daddy’s Papa Pontificates

Bob Parsons, CEO of domain name registrar, Go Daddy, chimes in on the “art” of TV advertising. In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, “USA Today” published its annual list of top television advertisements for 2005. “USA Today” showed Go Daddy’s Super Bowl […]

AT&T Promises To Deliver

NYT: AT&T became the country’s largest phone company in November when SBC Communications, one of the original seven Baby Bells, bought AT&T, the old Ma Bell. Having absorbed its former parent and taken its name, executives at SBC are introducing a sweeping campaign to highlight the company’s new aspirations. The challenge is to refresh the […]

Wunderman Buys Bridge To P&G

Adweek: WPP Group relationship marketing shop Wunderman said it has acquired Bridge Worldwide, an interactive agency in Cincinnati. Bridge, which employs 120 people, will operate as an independent unit of Wunderman. Bridge is best known for online efforts for packaged-goods giant Procter & Gamble, which also works with WPP through its Grey and Landor Associates […]

RSS for Marketers

Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. a) Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. b) […]

What The Sheeps Haters Got For Christmas

John January is stoked. He now owns the ultimate gadget and he has a full stomach. So everyone at SHS got video iPods as part of our holiday time revelry.Yup. The whole damn agency. We also got hams. Spiral cut, mind you. As thrilled as I was with the iconic gizmo, I must tell you […]