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What Would Jesus Double Down On?
Here's a news flash: Religious people are a little sensitive about their deities. From Yahoo: Irish bookmaker Paddy Power was fending off the wrath of Christians in overwhelmingly Roman Catholic Ireland on Friday over an advert depicting Jesus and the Apostles gambling at the Last Supper. The billboard posters, on display in the Irish capital, adapt Leonardo da Vinci's famous painting of the event to show Jesus with …
The Avocado Agency
Adweek reports that Dentsu's Colby and Partners has added two avocado-promoting clients to its roster--the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains. It's right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. …
The New York Times Examines The Product Placement Phenomenon
Well, it's not breaking news to us, but tomorrow's (the Sunday edition) Times finds it fit to print: But some in the television industry fret that those with less successful track records or at smaller networks will not be able to fend off aggressive marketers. Also worrisome is the tendency of advertisers who are creating brand integrations to gravitate toward heartwarming shows like NBC's "Three Wishes," in which …
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