According to C|NET, software baron Dave Duffield is returning to the San Francisco Bay Area, and he plans to do it in style. The PeopleSoft founder has drafted plans for a mansion bigger than the Hearst Castle on 22 acres of land in the town of Alamo, about 30 miles East of the city by the bay. At 72,000 square-feet, the house would also surpass the White House and Bill Gates' home in size. A move to Alamo would …
“Chief Marketing Officer” Hot Potato Of A Job
The New York Times: According to a study released this week by the executive search firm Spencer Stuart, which surveyed 100 companies, marketing chiefs had an average tenure of 22.9 months - compared with chief executives with an average stay of 53.8 months. Nearly half of the chief marketers surveyed had been on the job for less than a year, and 14 percent for at least three years. Marketing experts attribute the …
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Power To The Pedal
USA Today: A spike in gasoline prices is fueling what could be the biggest year for U.S. bicycle sales since the Arab oil embargoes more than 30 years ago. "It should be close to 20 million units. If you look back historically, the three best years for bike sales were 1972, 1973, and 1974," Tim Blumenthal, executive director of Bikes Belong, a national coalition of bicycle suppliers and retailers said. Last year's …
Humanizing The Experience
Mike Davidson points to the launch of Blue Flavor, a new web design studio in Seattle. Actually, they're "an experience design company with a focus on new media." Naturally, a firm such as this will prominently feature their blog. On the Blue Flavor blog, Nick Finck, Director of User Experience, waxes poetic about the brand experience company's hope to offer their customers. When I started creating sites in 1995, the …
Square Pegs In Round Holes
Hugh MacLeod: One thing you notice when you start attending the blog conferences and hanging around the more well-known and respected bloggers on the planet: None of them seem to take it very seriously. They just get on with it. If what they do works for them, it's because it all comes naturally. But maybe Big Media doesn't want it to all come naturally- maybe they want it to all come artificially. Maybe that's why …
Ogilvy PR Uses RSS To Publish Their Reading List
Steve Rubel points to Ogilvy PR's new site where they share their blog reading list and encourage users to put these sites in their own RSS readers, or to use Ogilvy's new site as their RSS feeding trough. On a related note, Robbin Phillips, Brains On Fire's Courageous President, wants to change the name of RSS. I suggested we call RSS "Pull Ups," as a tip of the hat to pull technology, the opposite of pushing …
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Fresca’s Facelift
Lewis Lazare: Last time we checked, the Coca-Cola Co. wasn't cash-strapped. So it's surprising the company couldn't come up with a more compelling look for the revamped Fresca design hitting grocery store shelves this week. Fresca's new bubble-inspired design strikes us as something you'd be more likely to find on a third-rate generic cola. Rack it up as another misstep in what has been terribly uneven marketing and …
Cha Ching
Paid Content is breaking the story du jour. Jason Calacanis is selling his Weblogs, Inc. to AOL for up to $35 million US dollars. For Calacanis, this is his second company being sold in a space of about two years...his original company Rising Tide Studios was first sold to Wicks Business Information, which in itself was bought out by Dow Jones. The company's blogs have had an exponential trajectory, with sites like …