With Mighty Goods, Margaret Mason has taken a page from Manolo's Shoe Blog and another page from Josh Rubin's Coolhunting. The result is sure to satisfy online shoppers. Mighty Goods is a shopping blog that’s updated five days a week. We spend a great deal of time finding and posting things we love. These aren’t just any old things, these are exactly the right things. They will brighten your eyes, match your couch, …
When You Take Off Tell Someone About It
How cool is this? BootsnAll hosts scores of travel blogs written by intrepid travelers. …
Continue Reading about When You Take Off Tell Someone About It →
Peer Production
Erick Schonfeld of Business 2.0 details some new wave economic theory that makes sense, even to an ad guy like me. So far in the history of capitalism, we've had two major ways to organize economic activity: through companies and through markets. They work in tandem, of course, but they represent two different approaches. Companies coordinate resources (such as people, money, and equipment) through the management …
“Spychips” Sells, But Ad Age Doesn’t Seem To Buy It
Regular AdPulp readers know that I'm not a huge fan of the massive movement to collect data to track individual consumers. And while I haven't read it, I am aware of the new book Spychips, because the author of the book has been making the rounds of talk shows. Well, the popularity of the book has caught Ad Age's attention. Potential marketing applications of radio-frequency identification chips -- which range from …
Continue Reading about “Spychips” Sells, But Ad Age Doesn’t Seem To Buy It →
AOL Finally Breaks Free
The New York Times: Curtains, a large blue pair to be exact, are the images being used in an estimated $50 million campaign to promote AOL.com as a free Web portal. The campaign, in online and offline versions, depicts computer users parting the curtains to reveal a bright white light on the other side. "The new AOL.com," the ads proclaim. "Now open to everyone." The campaign has been in development for months, ever …
Caption It #5
Pop star wears headdress for Pepsi …
VCs Put It All On The Blog
Union Square Ventures: Anyone who has been to our site before will notice a very different look and feel today. When we launched Union Square Ventures last year, we put up a web site that described who we were, how we saw the market and where we planned to invest. Today, we are still the same people, but the market we invest in is changing rapidly and we learn so much every day about the market that the investment …
A Remarkably Twisted Approach To Dining
Lewis Lazare: They must be doing something right. Former Ogilvy & Mather advertising executive Kim Holstein and her husband, Scott, began making pretzels 10 years ago in Kim's Lincoln Park studio apartment. A good product and some savvy marketing and publicity efforts have enabled the Holsteins to grow Kim & Scott's Gourmet Pretzels into a company that produces 40,000 pretzels a day in a 50,000-square-foot bakery. …
Continue Reading about A Remarkably Twisted Approach To Dining →