Beer is sold through a distribution channel. Often times, beer marketers even call the distributor "the customer," since the distributor has to be sold first, before the end user. According to Adweek, Budweiser is placing increased empahasis on their distribution channel. Anheuser-Busch is about to debut folksy TV ads in its bid to be more local by loosening compliance standards for its wholesaler network, giving …
Change Is The Only Constant
Tom Asacker unleashed a pearl on change. There are two types of change: change within a system of beliefs; beliefs that stay the same. And change in your system of beliefs; e.g. your assumptions about the marketplace, customers, and your role. If you want to change, you have to change twice. Yes, you must change the reality of the situation. But you must also change how you view that reality. The business world is …
Hey Jack Kerouac
The Gap did some wonderful ads a few years back. The reason I say "wonderful" is because the ads used celebrities in a refreshing way. Jack Kerouac Wore Khakis. That's clean. And clean is nice. Now, The Gap has a new set of celebs—Liz Phair, Keith Urban, Joss Stone, Jason Mraz and Alanis Morissette—plus a new look-and-feel to the ads. The photography is striking, for sure, but the ads lack that certain "throwback …
Technorati Drinking Google Juice
Hugh MacLeod points to a new Technorati feature, where it's easy to find blogs by category. In the Advertising category, Adjab is ranked atop the list. Whereas Adrants is not ranked at all. I expect that to change shortly, when Steve Hall finds out about this and enters appropriate "tags" that will lead to his media property being ranked high, if not at the top of this list. The fact Adrants is not there now calls …
Mr. Bill Knew What Would Happen To New Orleans
Yes. THIS Mr. Bill... In 2004, he appeared in a number of PSA's designed to inform New Orleans citizens about the importance of protecting our wetlands. Click here. Watch "Hurricane Sluggo." (I think you need Windows Media Player to watch it). Walter Williams, Mr. Bill's creator, is a native of New Orleans, I believe. I'm sure he had no idea how exactly right he turned out to be. …
Continue Reading about Mr. Bill Knew What Would Happen To New Orleans →
DeVille Is Dundee
USA Today: Cadillac is killing DeVille — the name, not the car. It has redesigned the model that's been DeVille and renamed it DTS — which has stood for DeVille Touring Sedan on previous models — to conform with Caddy's three-letter model names: SRX, XLR, STS. (Submit questions now: Chat with James R. Healey, 2 p.m. ET) Caddy says it has used the name DeVille continuously since 1949 and has sold 6 million quite …
Sharapova Shot Out Of Canon
New York Times: The United States Open tennis tournament, which got under way this week, appears to be aptly named - the blue-chip sponsors for 2005 are more open than ever to trying nontraditional methods to reach consumers. For example, Canon hired tall blonde women dressed to resemble the tennis star Maria Sharapova to mingle with passers-by at busy sites like Rockefeller Center and Times Square, handing out …
Generosity In Greenville
Brains On Fire, a Greenville, South Carolina identity firm is offering office space to ad peeps displaced by Katrina. Dear All, We have been watching, as I am sure everyone has, the complete devastation along he Gulf. And wondering what to do. This morning I had a thought. Brains on Fire occupies a space in Greenville, South Carolina that is about 11,000 square feet. We have some extra space toward the back of our …